Over the past few months, we’ve released three exciting updates inside ThoughtMetric. While each feature solves a different problem, they’re all moving in the same direction: giving teams more control over how they define, view, and access their attribution data.
Teams need flexibility in how performance is calculated, clarity in how it’s presented, and speed in how answers are delivered. That’s exactly what these releases are designed to support.
Custom Reports
Custom Reports allow you to build dashboards around the metrics that matter most to your business. You can add custom or pre-built widgets, choose visualization types like tables or charts, apply filters, and arrange everything into a clean, focused layout.
Instead of exporting data into slides or spreadsheets to get the exact view you need, you can build it directly inside ThoughtMetric.
Custom Metrics
Standard metrics are helpful, but some companies don’t operate on standard definitions.
Custom Metrics allow you to define your own calculated metrics directly within ThoughtMetric.
This becomes especially powerful when different stakeholders rely on different definitions. Growth, finance, and leadership often calculate efficiency differently. Custom Metrics allow you to centralize those definitions inside the platform instead of managing them across multiple spreadsheets.
AI Connectors
ThoughtMetric now connects directly with ChatGPT and Claude, allowing you to query your attribution data using natural language. Once connected, you can ask direct questions about performance and receive answers instantly.
For example:
- What were total sales by channel last month?
- Which channels drove the most new customer revenue?
- What percentage of orders were multi-touch in the last 30 days?
- What was our ROAS over the past 60 days?
If the answer exists inside your ThoughtMetric attribution data, you can ask for it.
This is particularly useful when performance questions surface unexpectedly. In a client meeting. In a Slack thread. While commuting. Reporting no longer has to begin with navigating through dashboards. It can start with a question in ChatGPT or Claude.
2026 Is Off to a Strong Start
Each of these updates makes ThoughtMetric easier to use, easier to understand, and quicker when you need performance answers.
2026 is off to a strong start. We’re continuing to build features that make attribution more usable, more customizable, and more aligned with how modern e-commerce teams actually operate. There’s more ahead this year, and we’re just getting started.
Book a demo to learn more.
