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If you’re comparing ThoughtMetric and Adjust, you’re likely trying to find the right tool to measure the impact of your marketing spend and understand how customer journeys lead to revenue. Both platforms provide attribution, analytics, and insights, but they’re built for very different types of businesses.
Let’s break it down.
What Is ThoughtMetric?
ThoughtMetric is a user-friendly marketing attribution platform specifically designed for e-commerce brands. Its core philosophy revolves around making complex data accessible and actionable.
Key features and benefits of ThoughtMetric include:
- 5 Different Attribution Models: ThoughtMetric provides a variety of multi-touch attribution models, including first touch, last touch, linear paid, position-based, and a recommended multi-touch model. This flexibility allows businesses to align attribution with their marketing goals, offering a complete customer journey view.
- Campaign Performance Analysis: ThoughtMetric provides in-depth tools to analyze campaign performance across channels, pinpointing which campaigns effectively drive traffic, engagement, and sales. You can view key metrics at the campaign, ad set, and ad level, offering granular performance insights.
- Product Analytics: Track performance at the SKU level to see which products drive the most revenue, attract new vs. returning customers, and perform best across each channel.
- Creative Performance Analysis: ThoughtMetric helps you analyze the effectiveness of your ad creatives, ensuring you're investing in visuals and messaging that resonate with your audience and drive conversions.
- Customer Analytics: ThoughtMetric provides insights into customer behavior, journey paths, and purchase drivers. This information supports the development of targeted marketing strategies and contributes to improved customer lifetime value.
- Server-Side Tagging: ThoughtMetric uses server-side tagging to bypass issues caused by iOS 14 updates and ad blockers, ensuring more accurate and dependable data collection.
- Customer Surveys: ThoughtMetric's customizable post-purchase surveys collect data directly from customers. This provides direct insights into their motivations and how they discovered the brand.
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Simple Pricing Based on Pageviews: Unlike many platforms that tie pricing to advanced features, ThoughtMetric's pricing is straightforward and based solely on the number of pageviews your site receives. This transparent model ensures all paying customers have access to every feature, regardless of their specific plan. Plans start at $99/month for 50,000 pageviews.
Best suited for e-commerce brands that want a dedicated attribution solution with full access to features from day one.
What Is Adjust?
Adjust is a mobile marketing analytics platform that focuses on mobile attribution, app tracking, and fraud prevention. It’s widely used by app developers and mobile-first companies to track installs, in-app activity, and ad performance across networks.
Key features and benefits of Adjust include:
- Mobile attribution: Tracks installs and user engagement across ad networks.
- Audience building: Create and segment audiences for targeted campaigns.
- Fraud prevention: Protects budgets by filtering out invalid traffic.
- Automated marketing tools: Helps optimize app campaigns with data-driven adjustments.
- Data privacy compliance: Built-in tools to manage consent and privacy regulations.
Best suited for mobile-first companies, gaming studios, and app developers that need detailed install tracking, fraud protection, and user-level data across ad networks.
Key Differences Between ThoughtMetric and Adjust
- Audience: ThoughtMetric is built for e-commerce brands, while Adjust is built for mobile apps and gaming companies.
- Attribution focus: ThoughtMetric focuses on revenue-driven attribution across web channels, while Adjust is designed to attribute mobile app installs and in-app events.
- Features: ThoughtMetric emphasizes product and creative analytics, while Adjust emphasizes fraud prevention and mobile event tracking.
Which One Should You Choose?
If you run an e-commerce brand and want to understand which campaigns, creatives, and products drive real sales, ThoughtMetric is the better fit.
If you’re an app developer or mobile-first business that needs deep install tracking, audience segmentation, and fraud prevention, Adjust is the stronger option.
Want to see how ThoughtMetric helps e-commerce brands simplify attribution and grow profitably? Book a demo today.
