If you are comparing ThoughtMetric and WhatConverts, you are probably looking for a way to understand which marketing channels truly drive revenue. Both platforms provide attribution solutions, but they are built for different types of companies (e-commerce vs. B2B).
Let’s break it down.
What Is ThoughtMetric?
ThoughtMetric is a user-friendly marketing attribution platform specifically designed for e-commerce brands. Its core philosophy revolves around making complex data accessible and actionable.
Key features and benefits of ThoughtMetric include:
- 5 Different Attribution Models: ThoughtMetric provides a variety of multi-touch attribution models, including first touch, last touch, linear paid, position-based, and a recommended multi-touch model. This flexibility allows businesses to align attribution with their marketing goals, offering a complete customer journey view.
- Campaign Performance Analysis: ThoughtMetric provides in-depth tools to analyze campaign performance across channels, pinpointing which campaigns effectively drive traffic, engagement, and sales. You can view key metrics at the campaign, ad set, and ad level, offering granular performance insights.
- Product Analytics: Track performance at the SKU level to see which products drive the most revenue, attract new vs. returning customers, and perform best across each channel.
- Creative Performance Analysis: ThoughtMetric helps you analyze the effectiveness of your ad creatives, ensuring you're investing in visuals and messaging that resonate with your audience and drive conversions.
- Customer Analytics: ThoughtMetric provides insights into customer behavior, journey paths, and purchase drivers. This information supports the development of targeted marketing strategies and contributes to improved customer lifetime value.
- Server-Side Tagging: ThoughtMetric uses server-side tagging to bypass issues caused by iOS 14 updates and ad blockers, ensuring more accurate and dependable data collection.
- Customer Surveys: ThoughtMetric's customizable post-purchase surveys collect data directly from customers. This provides direct insights into their motivations and how they discovered the brand.
- Simple Pricing Based on Pageviews: Unlike many platforms that tie pricing to advanced features, ThoughtMetric's pricing is straightforward and based solely on the number of pageviews your site receives. This transparent model ensures all paying customers have access to every feature, regardless of their specific plan. Plans start at $99/month for 50,000 pageviews.
Best suited for e-commerce brands that want a dedicated attribution solution with full access to features from day one.
What Is WhatConverts?
WhatConverts is a lead tracking and attribution platform designed to help businesses capture, qualify, and analyze leads across multiple marketing channels. Instead of focusing on e-commerce transactions, WhatConverts emphasizes lead-based attribution.
Key features and benefits of WhatConverts include:
- Call, form, and chat tracking: capture every lead source, whether it is a phone call, web form, or live chat.
- Lead qualification: score and categorize leads to measure marketing quality, not just quantity.
- Reporting dashboards: customizable reports that connect leads to marketing spend.
- Agency-focused tools: manage multiple clients in one account with white-label reporting.
WhatConverts is best suited for service businesses, B2B companies, and marketing agencies that need to tie lead generation efforts back to marketing channels.
The Bottom Line
The choice between ThoughtMetric and WhatConverts comes down to your business model.
- If you run an e-commerce brand and want to understand exactly which campaigns and products are driving revenue, ThoughtMetric is the better fit.
- If you are focused on lead generation, such as service providers, B2B companies, or agencies, WhatConverts is purpose-built to help you capture and qualify those leads.
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FAQs
What type of business should use ThoughtMetric?
ThoughtMetric is designed for e-commerce brands, and agencies that want clear attribution models, campaign insights, and product-level reporting.
What type of business should use WhatConverts?
WhatConverts is best for service-based businesses, B2B companies, and agencies that need to capture and qualify leads.
Does ThoughtMetric include multi-touch attribution?
Yes. ThoughtMetric supports first-click, last-click, linear paid, position-based, and a recommended multi-touch attribution model.
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