"We looked at a number of competitors in the space, but ultimately chose ThoughtMetric because of its easy-to-understand interface and the support offered during and after implementation."
"With ThoughtMetric, we were able to refine our analytics and provide verifiable proof of the revenue we were driving in a previously underperforming area of the business."
We will now publish a weekly benchmark report that shows how channel revenue share is trending across e-commerce brands using ThoughtMetric. This is not a view of a single account. It is a look at how the marketing mix is shifting across the broader dataset.
Each report compares the most recent week to the week prior, breaking down how much revenue each channel contributed and how that share changed week over week.
Each report will include:
Channel revenue share for the most recent week
Channel revenue share for the prior week
Week-over-week (WoW) percentage change
This gives teams context beyond their own performance.
The report is designed to be easy to scan and immediately useful. You will be able to quickly see where revenue share is increasing, where it is declining, and which channels are gaining momentum, without needing to build anything yourself or dig through dashboards. Over time, these weekly snapshots make it easier to spot patterns as they happen.
We will be sending this report out every week so you can stay up to date. If you want to follow along and get each report delivered directly to your inbox, subscribe here.
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