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ThoughtMetric

Channel Revenue Share

Week-over-week performance across brands

 
PriorMar 2 – 8 vs LastMar 9 – 15
Total Rev
▼ -4.5%
Channel Mar 2–8 Mar 9–15 WoW Change
Google Ads43.30%41.65%
▼ -4%
Direct14.15%14.84%
▲ +5%
Organic Search10.50%11.06%
▲ +5%
Facebook Ads10.26%10.42%
▲ +2%
Email7.10%7.53%
▲ +6%
Other / Custom5.40%5.31%
▼ -2%
Bing Ads3.85%3.60%
▼ -6%
Referral2.57%2.53%
▼ -2%
Organic Social1.72%1.66%
▼ -3%
SMS0.51%0.78%
▲ +53%
Pinterest Ads0.37%0.32%
▼ -14%
AI Search0.22%0.25%
▲ +14%
TikTok Ads0.05%0.05%
— 0%