Marketing Attribution for e-commerce
E-commerce marketers use ThoughtMetric to track marketing performance and make data driven decisions to scale revenue.
Trusted by 1,200+ Leading E-commerce Brands
Ground truth marketing measurement
Track every customer interaction with confidence - from first click to final purchase.
- Multi Touch Attribution
- Understand the true impact of every marketing touchpoint in your customer's journey.
- Cross Channel Tracking
- Effortlessly track your marketing across all channels, from ads to email, in one unified dashboard.
- Customer Journey Tracking
- Visualize your customer’s path from discovery to purchase.
Track and scale your ads
Measure your ad performance across all platforms and scale what works with confidence-backed data.
- Discover Top-Performing Ads
- Identify your winning ad combinations with detailed performance metrics.
- Analyze Ad Creatives
- Compare creative performance across campaigns to understand which visuals, copy, and formats resonate most with your target audience.
- Enrich Platform Data
- Send data back to the ad platforms with our CAPI integrations to improve their algorithm to better serve your ads.
Customer analytics
Get deep insights into your customer behavior with comprehensive analytics that reveal who your best customers are and how they interact with your brand.
- New vs Returning
- See how your marketing impacts both acquisition and retention to optimize for sustainable growth.
- Lifetime Value
- Identify your most valuable customer segments and which channels bring them to your store.
- Path to Purchase
- Visualize your customers' journey to understand the key touchpoints driving purchases.
Integrations
Built to empower e-commerce marketers
ThoughtMetric integrates with the largest e-commerce and marketing platforms so you can easily connect data, track ads, and analyze performance.
See all integrations →
Testimonials
Join 1,200+ other e-commerce stores using ThoughtMetric
“Proper attribution to track where sales are coming from.”
“The platform's design simplifies tracking the performance of your e-commerce shop across multiple channels. It provides you with clear and actionable insights that you can use to optimize your return on advertising spend (ROAS).”
“We use ThoughtMetric for our weekly KPI's, and I find it is an excellent tool for "one version of the truth", which is often a challenge with e-commerce businesses.”
“Helps me analyze the data from all my stores. It collects all the conversion data and attributes it to the right traffic source channel.”
“ThoughtMetric is a great tool for me. I have tested multiple trackers and am confident that ThoughtMetric is a cost-effective and well-supported product.”
“Packs a good set of attribution insights for Ecommerce. Simple and intuitive to use. Easy to launch for our client portfolio.”
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Hear how ThoughtMetric helped M.academy track marketing performance and scale revenue.
Features
Drive your marketing strategy with the best data
Dashboards
Customizable Dashboards
Configure dashboards that put the marketing metrics that matter most front and center.
Creative
Creative Dashboard
Compare creative performance across campaigns to understand which visuals, copy, and formats resonate most with your target audience.
Surveys
Post Purchase Customer Surveys
Collect additional attribution data directly from your customers with our post purchase 'How did you hear about us?' surveys.
Customer data
Understand your customer’s journey
Improve how you reach your customers by understanding how customers arrive at your store from first touch to last.
CAPI
Conversion API
Send data back to the ad platforms with our CAPI integrations to improve their algorithm to better serve your ads.