When e-commerce brands look for analytics tools, both ThoughtMetric and TrueProfit sometimes come up. While they both provide insights into revenue and performance, the platforms are built for very different use cases. Here’s how they compare.
ThoughtMetric
ThoughtMetric is a marketing attribution platform designed for e-commerce brands that want clarity across their entire funnel. Its main focus is helping you see how every channel, campaign, and creative contributes to revenue.
Key features of ThoughtMetric include:
- 5 Different Attribution Models: ThoughtMetric provides a variety of multi-touch attribution models, including first touch, last touch, linear paid, position-based, and a recommended multi-touch model. This flexibility allows businesses to align attribution with their marketing goals, offering a complete customer journey view.
- Campaign Performance Analysis: ThoughtMetric provides in-depth tools to analyze campaign performance across channels, pinpointing which campaigns effectively drive traffic, engagement, and sales. You can view key metrics at the campaign, ad set, and ad level, offering granular performance insights.
- Product Analytics: Track performance at the SKU level to see which products drive the most revenue, attract new vs. returning customers, and perform best across each channel.
- Creative Performance Analysis: ThoughtMetric helps you analyze the effectiveness of your ad creatives, ensuring you're investing in visuals and messaging that resonate with your audience and drive conversions.
- Customer Analytics: ThoughtMetric provides insights into customer behavior, journey paths, and purchase drivers. This information supports the development of targeted marketing strategies and contributes to improved customer lifetime value.
- Server-Side Tagging: ThoughtMetric uses server-side tagging to bypass issues caused by iOS 14 updates and ad blockers, ensuring more accurate and dependable data collection.
- Customer Surveys: ThoughtMetric's customizable post-purchase surveys collect data directly from customers. This provides direct insights into their motivations and how they discovered the brand.
- Simple Pricing Based on Pageviews: Unlike many platforms that tie pricing to advanced features, ThoughtMetric's pricing is straightforward and based solely on the number of pageviews your site receives. This transparent model ensures all paying customers have access to every feature, regardless of their specific plan. Plans start at $99/month for 50,000 pageviews.
Best suited for e-commerce brands that want a dedicated attribution solution with full access to features from day one.
TrueProfit
TrueProfit is primarily a profit-tracking tool for e-commerce merchants. It focuses on connecting revenue, cost, and spend data so brands can understand true profitability on a daily basis.
Key features of TrueProfit include:
- Profit & Loss Tracking: Monitor revenue, ad spend, COGS, shipping fees, and transaction costs in one place.
- Real-Time Profit Dashboard: See margins by product, order, or channel.
- Ad Spend Syncing: Pull ad spend data from Meta, Google, TikTok, and other channels.
- Mobile App: Monitor profitability from anywhere with a streamlined interface.
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Focus on Profitability: Designed to help brands keep an eye on net profit, not attribution.
Which One Should You Choose?
- If your main goal is accurate attribution and full-funnel visibility so you can allocate spend with confidence, ThoughtMetric is the better fit.
- If you’re looking for a simple profit-tracking tool to connect your store revenue with ad spend and costs, TrueProfit may work.
For most scaling e-commerce brands, these tools serve very different needs, many brands that use TrueProfit also pair it with an attribution platform like ThoughtMetric.
Want to see how ThoughtMetric can help your brand? Book a demo.
