When e-commerce brands compare analytics platforms, two names that sometimes come up are ThoughtMetric and Daasity. While both help brands work with data, they’re built for very different use cases. Here’s how they compare.
ThoughtMetric
ThoughtMetric is a marketing attribution platform designed for e-commerce brands that want clarity across their entire funnel. Its main focus is helping you see how every channel, campaign, and creative contributes to revenue.
Key features of ThoughtMetric include:
- 5 Different Attribution Models: ThoughtMetric provides a variety of multi-touch attribution models, including first touch, last touch, linear paid, position-based, and a recommended multi-touch model. This flexibility allows businesses to align attribution with their marketing goals, offering a complete customer journey view.
- Campaign Performance Analysis: ThoughtMetric provides in-depth tools to analyze campaign performance across channels, pinpointing which campaigns effectively drive traffic, engagement, and sales. You can view key metrics at the campaign, ad set, and ad level, offering granular performance insights.
- Product Analytics: Track performance at the SKU level to see which products drive the most revenue, attract new vs. returning customers, and perform best across each channel.
- Creative Performance Analysis: ThoughtMetric helps you analyze the effectiveness of your ad creatives, ensuring you're investing in visuals and messaging that resonate with your audience and drive conversions.
- Customer Analytics: ThoughtMetric provides insights into customer behavior, journey paths, and purchase drivers. This information supports the development of targeted marketing strategies and contributes to improved customer lifetime value.
- Server-Side Tagging: ThoughtMetric uses server-side tagging to bypass issues caused by iOS 14 updates and ad blockers, ensuring more accurate and dependable data collection.
- Customer Surveys: ThoughtMetric's customizable post-purchase surveys collect data directly from customers. This provides direct insights into their motivations and how they discovered the brand.
-
Simple Pricing Based on Pageviews: Unlike many platforms that tie pricing to advanced features, ThoughtMetric's pricing is straightforward and based solely on the number of pageviews your site receives. This transparent model ensures all paying customers have access to every feature, regardless of their specific plan. Plans start at $99/month for 50,000 pageviews.
Best suited for e-commerce brands that want a dedicated attribution solution with full access to features from day one.
Daasity
Daasity is more of a data infrastructure and reporting platform. It centralizes your e-commerce, marketing, and operational data into one place, so you can build custom dashboards and models.
Key features of Daasity include:
- Data Warehouse: Centralizes data from Shopify, Amazon, marketing platforms, and more.
- Custom Reporting: Gives analysts and BI teams the ability to build flexible dashboards.
- Operational Data: Goes beyond marketing into finance, inventory, and customer support.
-
Data Transformations: Create and manage custom SQL transformations for advanced analytics.
Daasity is best for brands with technical teams who want to own their data warehouse and build out fully customized reporting.
Bottom Line
- Choose ThoughtMetric if you’re an e-commerce brand that wants an out-of-the-box attribution solution for marketing and product insights.
-
Choose Daasity if you have a technical team and want to centralize all company data (not just marketing) into a warehouse with custom BI dashboards.
See how top e-commerce brands are using ThoughtMetric to understand exactly which channels drive growth. Book a demo.
Frequently Asked Questions
What is the main difference between ThoughtMetric and Daasity?
ThoughtMetric is built for marketing attribution, helping e-commerce brands see how every channel, campaign, and creative contributes to revenue. Daasity is more of a data warehouse and reporting platform, designed for brands that want to centralize all business data and build custom dashboards.
Who should use ThoughtMetric?
ThoughtMetric is best for e-commerce marketing teams that want clear, out-of-the-box attribution models, campaign analysis, and product-level insights without needing a technical team.
Does ThoughtMetric integrate with Shopify and other e-commerce platforms?
Yes. ThoughtMetric integrates directly with Shopify, WooCommerce, BigCommerce, and Magento, and custom sites making it easy for brands to get started with attribution.
Yes. ThoughtMetric integrates directly with Shopify, WooCommerce, BigCommerce, and Magento, and custom sites making it easy for brands to get started with attribution.
