If you’re serious about understanding which channels drive your growth, attribution tools are non-negotiable. Below is a growing list of the best attribution platforms in 2025.

1. ThoughtMetric

ThoughtMetric is a user-friendly marketing attribution platform specifically designed for e-commerce brands. Its core philosophy revolves around making complex data accessible and actionable.

Key features and benefits of ThoughtMetric include:

5 Different Attribution Models: ThoughtMetric provides a variety of multi-touch attribution models, including first touch, last touch, linear paid, position-based, and a recommended multi-touch model. This flexibility allows businesses to align attribution with their marketing goals, offering a complete view of the customer journey.
Campaign Performance Analysis: Offers in-depth tools to analyze campaign performance across channels, pinpointing which campaigns effectively drive traffic, engagement, and sales. You can view key metrics at the campaign, ad set, and ad level, giving you granular insights into what’s working.
Product Analytics: Track performance at the SKU level to see which products drive the most revenue, attract new vs. returning customers, and perform best across each channel.
Creative Performance Analysis: Helps marketers measure the effectiveness of their ad creatives, ensuring investments in visuals and messaging deliver real conversions.
Customer Analytics: Provides insights into customer behavior, journey paths, and purchase drivers, supporting the development of targeted marketing strategies that improve customer lifetime value.
Server-Side Tagging: Uses server-side tagging to bypass data loss from iOS 14 updates and ad blockers, resulting in more accurate and dependable tracking.
Customer Surveys: Customizable post-purchase surveys collect data directly from customers, offering clarity on how shoppers discovered your brand and why they purchased.
Simple Pricing Based on Pageviews: Unlike many attribution platforms that gate features behind tiers, ThoughtMetric’s pricing is straightforward and based on monthly pageviews. Every customer gets access to the full feature set. Plans start at $99/month for 50,000 pageviews.

2. HubSpot

HubSpot’s Marketing Hub includes built‑in marketing analytics and dashboard software that helps you unify your data, understand channel performance, and tie marketing interactions to revenue.

Key features and benefits of HubSpot include:

Centralized marketing analytics dashboard: Marketers often struggle to analyze data when it lives in separate systems. HubSpot’s dashboard brings your analytics together, showing how interactions drive revenue, tracking site analytics, and delivering detailed reports across channels.
Full‑funnel tracking and reporting: You can follow the entire customer lifecycle within your CRM, build reports to identify trends in your contact, deal, and revenue data, and understand how every marketing interaction contributes to closed revenue.
Multi‑touch revenue attribution: HubSpot’s multi‑touch revenue attribution mapping shows how all your marketing touchpoints work together to drive conversions and revenue. Multi‑touch revenue attribution is available in the Marketing Hub Enterprise package, which starts around $3,600 per month. That plan also unlocks custom objects, team organization and other enterprise features.

3. Rockerbox

Rockerbox provides powerful analysis tools that combine multi‑touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing in a single platform.

Key features and benefits of Rockerbox include:

Daily, granular insights: Rockerbox’s attribution capabilities give you daily, granular insights into how your marketing channels work together to drive conversions, enabling immediate data for optimizations.
Marketing Mix Modeling (MMM): MMM uncovers how factors such as seasonality and promotions influence results and offers a complete view of how your marketing investments affect your bottom line.
Incrementality testing: Determine causality and measure the true incremental impact of each campaign so you know where to scale or cut your marketing efforts.
Unified view of performance: By combining MTA, MMM, and incrementality testing, Rockerbox provides a unified view of your marketing performance, giving you a single, accurate metric of effectiveness.

4. AppsFlyer

AppsFlyer is a leading mobile attribution and measurement platform designed for app-first businesses. It provides marketers with accurate, privacy-conscious tracking and robust cost reporting tools to understand app performance.

Key features and benefits of AppsFlyer include:

Mobile attribution: Accurately tracks app installs and re-engagements to identify which campaigns drive growth.
Real-time mobile measurement and reporting: Delivers instant data on installs, sessions and other key app events to guide quick decisions.
Multi-touch attribution: Credits multiple touchpoints along the user journey for a more complete view of campaign impact.
Configurable, rich in-app events: Lets you track custom in-app actions, from purchases to engagement milestones, with flexible setup.
Partner API & data management: Streamlines data sharing with ad partners and internal systems.
Cost API integrations: Connects directly with ad platforms to automate spend tracking.

5. TrueProfit

TrueProfit is the leading profit and loss solution built for e-commerce, with a strong focus on Shopify merchants. Its advanced Marketing Attribution feature provides unbiased data and clarity to help scale ad campaigns profitably across every channel—even in today’s landscape of privacy restrictions and cookie limitations.

Key Features & Benefits:

Last-Clicked Purchases – Accurately attributes sales to the final touchpoint, enabling smarter scaling decisions.
Assisted Purchases – Reveals ads that contribute to conversions but are often overlooked.
Net Profit on Ad Spend – Goes beyond traditional ROAS by focusing on actual profitability.
Cross-Channel Attribution – Tracks the complete customer journey across multiple platforms.

Final Thoughts

Attribution tools are critical for any modern marketing strategy, but the right platform depends on your unique business model, sales cycle, and customer journey. The best tools provide clarity into where revenue is really coming from and help you invest more confidently in the channels that matter most.

FAQs

What types of attribution models does ThoughtMetric support?
ThoughtMetric includes multiple models such as first touch, last touch, linear, position-based, and multi-touch so brands can analyze performance from different angles.

Does ThoughtMetric integrate with my e-commerce platform?
Yes. ThoughtMetric connects directly with Shopify, WooCommerce, Magento, and other major platforms for seamless tracking.

How is pricing structured?
Pricing is based on monthly pageviews, not features. Every plan includes full access to all features, starting at $99 per month.

Can I track performance at the product level?
Absolutely. ThoughtMetric provides SKU-level reporting to show which products drive the most revenue across channels.

Does ThoughtMetric help with iOS tracking issues?
Yes. With server-side tagging and post-purchase surveys, ThoughtMetric helps capture more accurate data despite iOS updates and ad blockers.

The Best Attribution Tools in 2025