The 3-Minute Morning Reporting Routine for E-commerce Founders and Marketing Leaders
Alex Fusco
December 11, 2025
You do not need a 60-minute analytics meeting. You do not need a giant spreadsheet. You need three minutes (and maybe coffee if that is your vibe).
This short daily workflow gives you the signal you need to make better decisions all week long.
Step 1: Check MER (1 min)
MER tells you how efficiently your full marketing engine is working.
A quick glance helps you decide whether today needs a deeper look or if everything is healthy enough to move forward.
In ThoughtMetric, you can see MER at a glance on the Summary page without calculating anything.
Step 2: Scan CAC (1 min)
You want to know if yesterday’s cost to acquire a customer trended up, down, or stayed stable.
ThoughtMetric ties CAC directly to channels, campaigns, and even individual ads so you always know what is driving changes. For a high-level view, take a look at the Total Sales by Marketing Channel table.
Step 3: Review ROAS (1 min)
Want to know your return on ad spend for paid channels?
ThoughtMetric shows ROAS from the channel level all the way down to the ad level so you can trace exactly where efficiency is improving or declining.
For a high-level view, look at the Total Sales by Marketing Channel table.
Why This Routine Works
This three-minute workflow gives you:
Fast clarity (no calculations)
Momentum at the start of your day
Fewer surprises at the end of the month
Better conversations with agencies and internal teams
And because tools like ThoughtMetric surface your CAC, MER, and ROAS, instantly, you can do the entire routine without logging into four platforms or updating a spreadsheet.
It becomes as simple as drinking your morning coffee.
Final Takeaway
You do not need to spend hours every day on reporting. You simply need a consistent structure that puts the right metrics up front.
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