The Scenario:
Your team has been putting significant time and energy into email. You have new automations, refreshed designs, targeted segments, and seasonal campaigns. The question now is:
Are these campaigns actually driving revenue?
You want proof that the work your team is doing is moving the needle.
Here is how to check your email ROI in ThoughtMetric:
Step 1: Go to Your Email Channel Performance
- In the side navigation, click Channels.
- Under Messaging, select Email.
Step 2: Review Email Revenue Attribution
You will see total sales attributed to each of your email campaigns under UTM Performance (here’s a post about setting up UTM parameters).
Step 3: Dive Into Performance Metrics
For every campaign, you can also see:
- Conversion rate
- AOV
- Total orders
- And more!
These metrics help you validate whether your email strategy is performing as expected or if it is time to adjust segmentation, cadence, or content.
Step 4: Evaluate ROI With Confidence
Because ThoughtMetric ties revenue directly to your campaigns, you can measure the true impact of your email channel with confidence. Multi-touch attribution is our recommended model because it distributes credit across all interactions leading up to a purchase. This gives you a more accurate read on how email contributes to the full customer journey.
Ready to see how your email efforts are performing?
Book a demo with ThoughtMetric.
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