We looked at the revenue data from 100 e-commerce brands, and October brought a few major shifts across marketing channels. While Google Ads held its lead, Meta Ads made a strong comeback after last month’s drop. Email continued its steady climb, and smaller channels like SMS and ChatGPT showed promising growth heading into the holiday season. Here’s what stood out from the data.
Top Gainers
Meta Ads (+48%)
Pinterest Ads (+100%)
ChatGPT (+100%)
SMS (+25%)
Email (+18%)
Pinterest Ads (+100%)
ChatGPT (+100%)
SMS (+25%)
Email (+18%)
Decliners
Direct Traffic (-16%)
Other (-27%)
Organic Social (-28%)
TikTok Ads (-50%)
Other (-27%)
Organic Social (-28%)
TikTok Ads (-50%)
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