October Channel Benchmarks: Meta Surges, Direct Traffic Drops, and Google Holds the Lead

Alex Fusco
Alex Fusco
November 04, 2025
October Channel Benchmarks: Meta Surges, Direct Traffic Drops, and Google Holds the Lead
We looked at the revenue data from 100 e-commerce brands, and October brought a few major shifts across marketing channels. While Google Ads held its lead, Meta Ads made a strong comeback after last month’s drop. Email continued its steady climb, and smaller channels like SMS and ChatGPT showed promising growth heading into the holiday season. Here’s what stood out from the data.


Top Gainers


Meta Ads (+48%)
Pinterest Ads (+100%)
ChatGPT (+100%)
SMS (+25%)
Email (+18%)


Decliners


Direct Traffic (-16%)
Other (-27%)
Organic Social (-28%)
TikTok Ads (-50%)


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In This Article

  1. Top Gainers
  2. Decliners
  3. Ready to see where your channels stand?

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