ChatGPT has moved far beyond simple answers. It now recommends specific products directly in search results, and soon shoppers will be able to purchase items inside ChatGPT without ever leaving the platform. As AI search becomes a major discovery channel, brands need visibility into which products ChatGPT is surfacing and how that traffic converts. ThoughtMetric now makes it possible to see exactly which products shoppers click from ChatGPT.

1) Under channels in the side navigation menu, click “ChatGPT.”

2) Scroll until you see the Landing Page Performance section. Here you’ll see the list of product/landing page sessions from ChatGPT.

3) Scroll to view the Product Performance section to see the list of products that were purchased from ChatGPT traffic.

AI search is reshaping how shoppers discover products, and understanding how customers move from ChatGPT to your store is becoming essential. ThoughtMetric gives you full visibility into the clicks and purchases that come from ChatGPT traffic. You can see which product pages shoppers land on, what they buy, and how this new channel contributes to your overall performance.

With ThoughtMetric’s multi-touch attribution model, you can see if ChatGPT played a role anywhere in the customer journey, not just the final click. Whether ChatGPT started the conversation or assisted mid funnel, ThoughtMetric connects every touchpoint to show its true influence on conversions.

As AI-driven shopping continues to grow, this level of insight helps you stay ahead, refine your product strategy, and measure real demand. 

If you want a clearer view of your ChatGPT traffic, book a demo to see how ThoughtMetric can help.

How does ThoughtMetric track ChatGPT traffic?
ThoughtMetric automatically detects when a shopper lands on your site from ChatGPT and records their sessions, clicks, and purchases in the ChatGPT channel report.

Can I see which products shoppers click from ChatGPT?
Yes. Under Landing Page Performance, you’ll see which product pages were visited from ChatGPT traffic.

Can I see which products shoppers buy after visiting from ChatGPT?
Yes. The Product Performance section shows which products were purchased from ChatGPT sessions, giving you visibility into what is converting.

Does ThoughtMetric show if ChatGPT was part of the customer journey?
Yes. Using the multi-touch attribution model, you can see if ChatGPT appeared at any stage of the journey, even if it was not the final click before purchase.