Our analysis of 200 e-commerce brands shows that Google Ads generated the highest share of revenue during BFCM 2025. Google accounted for 28.2 percent of all tracked sales, giving it the largest slice of the pie. Meta Ads followed at 21.4 percent, with Direct Traffic at 17.9 percent and Email at 7.2 percent.
This dataset reflects one clear outcome. Google Ads was the top performing revenue channel for these brands during the BFCM period.
If you want to see how your own channels performed, measure your data in ThoughtMetric. Book a demo to learn more.
FAQs
What channels can ThoughtMetric track?
ThoughtMetric tracks all major paid and organic channels, including Meta, Google, TikTok, Pinterest, Email, SMS, Organic Search, AI search sources like ChatGPT, and custom channels.
Can I see multi-touch attribution?
Yes. ThoughtMetric provides five attribution models including multi-touch, so you can understand the full customer journey and see how each touchpoint contributes to a purchase.
Yes. ThoughtMetric provides five attribution models including multi-touch, so you can understand the full customer journey and see how each touchpoint contributes to a purchase.
Does it track revenue and ROAS?
Yes. You can measure spend, revenue, ROAS, CPA, and other key performance metrics across every channel, ad set, and ad.
Yes. You can measure spend, revenue, ROAS, CPA, and other key performance metrics across every channel, ad set, and ad.
Does ThoughtMetric show customer journeys?
Yes. You can view every step a customer takes from first touch to final purchase.
Yes. You can view every step a customer takes from first touch to final purchase.
