For most BigCommerce stores running ads, ThoughtMetric is the most accessible attribution platform, with a BigCommerce integration and pricing starting at $99 per month with all features included. Several attribution tools are either built solely for Shopify, or they gate the BigCommerce integration behind higher tiers.
BigCommerce attribution tools at a glance
- ThoughtMetric: an easy-to-use e-commerce attribution platform. Pricing starts at $99/month, with all features and integrations included.
- Triple Whale: attribution inside a broader e-commerce analytics platform. Foundation starts at $219 per month and increases with annual GMV.
- Wicked Reports: multi-touch attribution with long lookback windows and cohort LTV reporting. It has a native BigCommerce integration. Pricing is banded by annual revenue and starts at $499 per month.
- Northbeam: built for high-spend brands and covers MTA and MMM. BigCommerce requires the Professional plan, which starts at $3,500 per month.
1. ThoughtMetric
Best for: E-commerce brands running paid ads across multiple channels.
ThoughtMetric is an attribution platform built for e-commerce, with a BigCommerce integration (also supports Shopify, WooCommerce, Magento, and custom stores).
Top features
- Five attribution models, including Multi-Touch, First Touch, Last Touch, Position-Based, and Linear Paid
- Configurable lookback windows of 7, 14, 30, 60, or 90 days
- Server-side tagging with Meta and Google CAPI integrations
- Post-purchase surveys ("How did you hear about us?")
- Product attribution showing total sales by SKU and more
- Custom Reports and custom metrics
- AI Connectors for Claude and ChatGPT
Pricing starts at $99 per month for 50,000 pageviews. All features and integrations are included.
2. Triple Whale
Best for: Brands that want attribution alongside a broader analytics and AI reporting layer.
Top features
- Triple Pixel for first-party, cross-device tracking
- Seven attribution models, including Total Impact, which folds post-purchase survey responses into the model
- Post-purchase surveys and lookback windows from 1 day to lifetime
- Cohort analysis, product analytics, and creative analytics
- Moby, an AI assistant for analysis, reporting, and scheduled automations
- MMM and incrementality testing through Compass on the Enterprise plan
Pricing is based on a combination of annual GMV and the plan you choose. Foundation starts at $219 per month and Automate starts at $749 per month, both of which are entry prices for the lowest GMV tier and increase as revenue grows. Enterprise pricing is not listed on the Triple Whale website. Paid plans are 12-month subscriptions. The BigCommerce integration is included on every plan, though multi-touch attribution requires Foundation or higher.
3. Wicked Reports
Best for: Brands with long buying cycles or subscription revenue.
Top features
- Multi-touch attribution
- Cohort and customer lifetime value reporting
- FunnelVision prebuilt reporting views
- Native BigCommerce integration
- CAPI
Pricing is banded by annual revenue. For brands under $2.5 million, the Measure plan is $499 per month, Scale is $699 per month, and Maximize is $999 per month. Enterprise starts at $4,999 per month.
4. Northbeam
Best for: Brands spending heavily on media who need MMM, MTA, and incrementality.
Top features
- Northbeam Apex
- Clicks + Deterministic Views for attributing revenue to view-through conversions
- MMM+ and incrementality testing
The Starter plan covers Shopify stores only. Integration with any other e-commerce platform, including BigCommerce, is offered at the Professional tier, which starts at $3,500 per month.
Which BigCommerce attribution tool should you choose?
For most BigCommerce stores, ThoughtMetric makes the most sense from a feature and pricing standpoint. The BigCommerce integration is included for all customers as well as all of the other features ThoughtMetric offers.
Book a demo to learn more about ThoughtMetric.
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