ThoughtMetric works best during Black Friday and Cyber Monday when it has already been running for a while, so the right time to install it is as soon as you can.
Here are the reasons to implement ThoughtMetric now for a strong BFCM:
Attribution needs history
Someone who buys from your store during BFCM might have found your brand weeks earlier. Maybe a Meta ad in early November, or a Google ad while browsing in October.
ThoughtMetric traces those clicks back 7, 14, 30, 60, or 90 days, depending on the window you set. If you set up ThoughtMetric the morning of Black Friday, there won’t be history there to trace.
Get ThoughtMetric running now so you have that earlier click data when the BFCM orders come in.
You need a normal month to compare against
A 4.1 ROAS on Meta during Cyber Monday does not mean much by itself. It means something once you know Meta ROAS was 2.6 in October.
Running ThoughtMetric through a regular month gives you channel ROAS, MER, CAC, AOV, and more under normal conditions.
What you get with a ThoughtMetric subscription
There are no feature tiers for ThoughtMetric. Pricing is based on pageviews, and every customer gets the whole product:
- Five different attribution models
- Real-time data, refreshed every 10 minutes
- Integrations for all marketing channels
- Campaign performance
- Creative performance
- Product analytics
- Customer analytics
- Server-side tagging
- Conversion API
- Customer surveys
- Multi-currency support
- Support for all major e-commerce platforms
- Dedicated onboarding call
- Data export via API
- Unlimited users
- Live customer support
- AI Connectors for Claude and ChatGPT
- Custom Reports
Onboarding and support are included
Every customer gets hands-on onboarding from our team. We can connect your store and your ad accounts with you to ensure proper setup.
Everyone on our technical support team knows the product, so if an issue comes up during BFCM, you will be in good hands.
When to start
Setting ThoughtMetric up now means your account has data in it, your comparison month is complete, and onboarding is done well before BFCM.
Your ad platforms all want credit for the same orders (like a student grading their own homework). Instead of guessing which campaigns are working, e-commerce brands use ThoughtMetric to find out.
