Quick answer
At a glance
- ThoughtMetric is pageview-based attribution and analytics for e-commerce, starting at $99 per month for 50,000 pageviews with all features included.
- Rockerbox is an enterprise attribution platform that measures digital and offline channels together. Pricing is not listed on the Rockerbox website.
- Triple Whale is an analytics and attribution suite for DTC brands, with the Foundation plan starting at $219 per month and scaling with GMV.
- Northbeam is multi-touch attribution and media mix modeling aimed at higher-spend brands, with the Starter plan starting at $1,500 per month.
- Polar Analytics is a business intelligence and dashboard platform for e-commerce. Pricing is not listed on the Polar Analytics website.
1. ThoughtMetric
- Track paid social, paid search, email, SMS, affiliate, and influencer performance
- SKU-level reporting on revenue, new vs. returning customers, and channel performance
- Send conversion data back to ad platforms to optimize ad performance
- Post-purchase customer surveys
- First-party data tracking
- Custom reports and custom metrics
- AI connectors for ChatGPT and Claude
- Native integrations with Shopify, WooCommerce, BigCommerce, Facebook Ads, Google Ads, and more
2. Rockerbox
Top features:
- Cross-channel attribution that covers digital alongside offline channels like TV, podcast, direct mail, and CTV
- Both multi-touch attribution and media mix modeling for measuring incrementality
- A marketing data warehouse that integrates with your own data stack as a single source of truth
3. Triple Whale
Top features:
- Multi-touch attribution through the Triple Pixel, with first- and last-click models on lower tiers
- A business intelligence suite with no-code dashboards and custom metrics
- Moby, an AI assistant that answers questions and builds reports across your data
4. Northbeam
Top features:
- Multi-touch attribution with Clicks and Deterministic Views for awareness campaigns
- Media mix modeling as an option on higher tiers, for measuring incrementality across channels
- Creative and product analytics, plus a dedicated media strategist on higher plans
Pricing: the Starter plan starts at $1,500 per month for brands spending under $1.5 million a year in media, billed monthly based on data volume. The Professional plan (for brands spending more than $250,000 a month) and the Enterprise plan are both custom-priced.
5. Polar Analytics
Top features:
- Customizable dashboards and custom reporting across connected channels
- Multi-touch attribution and a first-party pixel
- A dedicated Snowflake database with SQL access and an AI assistant for plain-language queries