Quick answer
At a glance
- ThoughtMetric is pageview-based attribution and analytics for e-commerce, starting at $99 per month for 50,000 pageviews with all features included.
- Rockerbox is an enterprise attribution platform that measures digital and offline channels together. Pricing is not listed on the Rockerbox website.
- Triple Whale is an analytics and attribution suite for DTC brands, with the Foundation plan starting at $219 per month and scaling with GMV.
- Northbeam is multi-touch attribution and media mix modeling aimed at higher-spend brands, with the Starter plan starting at $1,500 per month.
- Polar Analytics is a business intelligence and dashboard platform for e-commerce. Pricing is not listed on the Polar Analytics website.
1. ThoughtMetric
- Track paid social, paid search, email, SMS, affiliate, and influencer performance
- SKU-level reporting on revenue, new vs. returning customers, and channel performance
- Send conversion data back to ad platforms to optimize ad performance
- Post-purchase customer surveys
- First-party data tracking
- Custom reports and custom metrics
- AI connectors for ChatGPT and Claude
- Native integrations with Shopify, WooCommerce, BigCommerce, Facebook Ads, Google Ads, and more
2. Rockerbox
Top features:
- Cross-channel attribution that covers digital alongside offline channels like TV, podcast, direct mail, and CTV
- Both multi-touch attribution and media mix modeling for measuring incrementality
- A marketing data warehouse that integrates with your own data stack as a single source of truth
3. Triple Whale
Top features:
- Multi-touch attribution through the Triple Pixel, with first- and last-click models on lower tiers
- A business intelligence suite with no-code dashboards and custom metrics
- Moby, an AI assistant that answers questions and builds reports across your data
4. Northbeam
Top features:
- Multi-touch attribution with Clicks and Deterministic Views for awareness campaigns
- Media mix modeling as an option on higher tiers, for measuring incrementality across channels
- Creative and product analytics, plus a dedicated media strategist on higher plans
Pricing: the Starter plan starts at $1,500 per month for brands spending under $1.5 million a year in media, billed monthly based on data volume. The Professional plan (for brands spending more than $250,000 a month) and the Enterprise plan are both custom-priced.
5. Polar Analytics
Top features:
- Customizable dashboards and custom reporting across connected channels
- Multi-touch attribution and a first-party pixel
- A dedicated Snowflake database with SQL access and an AI assistant for plain-language queries
How to choose
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FAQs
ThoughtMetric is an AdBeacon alternative for e-commerce brands that want full-featured attribution with pageview-based pricing. It starts at $99 per month for 50,000 pageviews, with every feature included for every customer.
ThoughtMetric prices on monthly pageviews, starting at $99 per month for 50,000 pageviews. AdBeacon prices on tracked revenue, starting at $299 per month for up to $50,000 in monthly tracked revenue.
Yes. ThoughtMetric includes server-side tracking and Conversion API integrations for Meta and Google, which send conversion data back to the ad platforms to improve optimization.
Yes. ThoughtMetric tracks paid social, paid search, email, SMS, affiliate, and influencer performance. Custom channels and post-purchase surveys cover marketing without a native integration.
Yes. ThoughtMetric’s AI Connectors for Claude and ChatGPT are included for every customer, so you can pull attribution data into either tool to ask questions or build reports.