Lifetimely by Amp provides deep insights into P&L, CAC, LTV, and customer behavior so you can identify the biggest revenue opportunities and inform growth strategies for your Shopify or Amazon store. It has a free plan for stores with less than 50 orders per month and paid plans from $79/month that scale by monthly order volume, plus $75/month to add Amazon data.
In this post, we will look at some of the best Lifetimely alternatives and competitors for e-commerce brands.
Quick answer
The best Lifetimely alternatives for e-commerce brands are ThoughtMetric, Triple Whale, Polar Analytics, and TrueProfit. Each covers a different mix of marketing attribution, profit tracking, and customer analytics.
ThoughtMetric is the best alternative for brands whose main gap is marketing attribution, meaning which ads, emails, and channels drive sales, across more than one e-commerce platform.
- ThoughtMetric is a multi-touch attribution platform for e-commerce with customer and product analytics. Starts at $99/month.
- Triple Whale is an all-in-one analytics suite with attribution, profit, and cohort reporting. Foundation plans start at $219/month and scale with GMV.
- Polar Analytics is a Shopify-focused analytics and BI platform. Pricing is not listed on its website.
- TrueProfit is a net profit tracking app for Shopify. Starts at $35/month.
1. ThoughtMetric (best for e-commerce attribution)
Best for: e-commerce brands and agencies that want to know which ads, channels, and campaigns drive sales, on Shopify, WooCommerce, BigCommerce, or Magento.
ThoughtMetric is a multi-touch attribution platform built for e-commerce. It connects paid ads, email, SMS, affiliate, and influencer activity to real revenue so marketers can scale the channels and campaigns bringing in the most valuable customers. It installs on all major e-commerce platforms, including Shopify, WooCommerce, BigCommerce, and Magento.
Where Lifetimely stops at first touch, last touch, and linear, ThoughtMetric offers five attribution models, server-side tracking, and Conversion API integrations for Meta and Google. Post-purchase surveys capture the channels that clicks miss, and customer and product analytics show how each segment and SKU performs.
Top features
- Five attribution models: Multi-Touch, First Touch, Last Touch, Position-Based, and Linear Paid
- Server-side tracking with Conversion API integrations for Meta and Google
- Post-purchase surveys for non-click discovery
- Customer and product analytics down to the SKU level
- Custom channels and configurable lookback windows
- Works with Shopify, WooCommerce, BigCommerce, and Magento
Pricing: Starts at $99/month for 50,000 pageviews. Every feature is included on every plan, with no feature tiers.
How does ThoughtMetric compare to Lifetimely? Lifetimely is built around profit and LTV reporting for Shopify, and its attribution covers first touch, last touch, and linear models. ThoughtMetric is built around attribution, with five models including multi-touch, plus support for four e-commerce platforms.
2. Triple Whale
Best for: Shopify brands that want attribution and analytics bundled into one larger platform.
Triple Whale is a Shopify-focused analytics platform. It pulls ad, sales, and customer data into one dashboard and reports on attribution, profit, and cohorts. It also includes an AI assistant called Moby.
Top features
- Multi-touch attribution through the Triple Pixel
- Moby AI assistant
- Post-purchase surveys and dashboards
Pricing: The Foundation plan starts at $219/month and scales with GMV. Automate starts at $749/month, and Enterprise is custom priced.
How does Triple Whale compare to Lifetimely? Both report on profit and cohorts. Triple Whale adds multi-touch attribution, but it is a heavier platform that costs more as GMV grows and gates features by tier, so smaller teams can end up paying for capabilities they will not use.
3. Polar Analytics
Best for: Shopify brands that want a flexible BI and dashboarding layer across their data.
Polar Analytics centralizes data from your sales, marketing, and customer tools into custom dashboards, backed by a dedicated Snowflake warehouse.
Top features
- Custom dashboards and reporting on a dedicated Snowflake warehouse
- AI agents and a semantic layer of pre-built metrics
- Klaviyo enrichment and Conversion API for Meta and Google
Pricing: Pricing is not listed on Polar's website.
How does Polar Analytics compare to Lifetimely? Polar is a broader BI platform with deeper data access and customization, while Lifetimely is a focused profit and LTV app that is faster to set up.
4. TrueProfit
Best for: Shopify brands that want real-time net profit and P&L tracking at a lower price.
TrueProfit is a net profit analytics app for Shopify that calculates real-time profit after COGS, shipping, transaction fees, and ad spend. It is the closest match to Lifetimely's profit and P&L core, with product-level profit and customer lifetime value reporting.
Top features
- Real-time net profit dashboard and P&L report
- Ad spend sync for Meta, Google, TikTok, and more
- Product-level profit and customer lifetime value
Pricing: Plans start at $35/month for 300 orders and scale by order volume, up to $200/month for the Enterprise plan. Marketing attribution is included only on the top plan.
How does TrueProfit compare to Lifetimely? Both track real-time profit and P&L for Shopify brands. TrueProfit starts at a lower price and focuses tightly on profit, while Lifetimely adds predictive LTV and deeper cohort reporting.
How to choose
Lifetimely is a strong profit and LTV tool, but it only supports Shopify and limits attribution to first touch, last touch, and linear. It cannot help a brand on WooCommerce, BigCommerce, or Magento.
Instead, e-commerce brands use ThoughtMetric to connect ad spend to the campaigns, channels, and customers driving revenue, across every major platform.
Book a demo to learn more about ThoughtMetric.
