Hyros is an ad tracking and marketing attribution platform that helps track the performance of ad campaigns. In this post, we will explore some of the best Hyros alternatives for your ecommerce store.
The Weakness of Hyros:Hyros is an invite only platform which makes it hard to evaluate before purchasing. It also is difficult to install and configure, making it not a great solution unless you want to invest hours of set-up time. In addition to these issues, Hyros can be a bit pricey making it not a great option for smaller budgets.
- Expensive
- Hard to Use
- Not Designed for E-Commerce
- Invite Only
- Poor Customer Support Record
In this article we will take a look at several Hyros alternatives that address these shortcomings.
#1 - ThoughtMetric
ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. Built to empower e-commerce marketers, ThoughtMetric integrates with Shopify and Woocommerce so you can easily collect data, track ads, and analyze performance.
Track the performance of all your marketing channels and understand where your customers are really coming from with ThoughtMetric's AI powered attribution.
Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.
- Track Marketing Channel Performance
- See where your customers are REALLY coming from
- Optimize Ad Spend and Increase ROI
- Server Side Tracking Technology
- Understand Customer Journey
- Integrates with Shopify, Woocommerce, Facebook Ads, Google Ads, and more
If you run an e-commerce store and are looking for a marketing attribution platform built specifically for e-commerce, ThoughtMetric is a great choice. If you don't run an e-commerce store, there are better options.
#2 - Redtrack
RedTrack.io is an ad tracking & conversion attribution platform. It helps solve growth related challenges in media-buying through sophisticated and big-data-ready technology. Great for affiliates, publishers, and ad agencies to consolidate their campaigns and data in one easy-to-use interface.
Top Features- Attribute all conversion events
- Consolidated media buying
- Collaborate & share results
- Push data to other tools in your BI stack
- Lots of integrations and data connectors
If you are looking to track your advertisements and consolidate your media buying efforts on one platform RedTrack is a good choice. If you are looking for something with more of an e-commerce focus, there are better options.
#3 - Segmetrics
SegMetrics is an attribution and business intelligence platform. Get clarity on where your leads come from, how they act, and how much your marketing is really worth. Connect with the other marketing tools you already use to create a single, holistic view of your entire customer journey, improve the ROI of your marketing funnels, and understand how each customer touchpoint increases or decreases the value of your leads.
Top Features- Uncover the lifetime revenue from each traffic source
- Get optimization insights without messy exports, spreadsheets or pivot tables
- Understand how each touchpoint affects Lifetime Value
- Track customer spending over months or years
- Optimize your funnel for your best segments
If you don't run an e-commerce store and are looking for good customer segmentation features, Segmetrics is a good choice. If you are looking for a more bespoke attribution system for e-commerce , there are better options.
#4 - LeadsRx
Support for the broadest range of channels including digital, TV, radio, podcast, OTT, and more. Built-in identity graph solves issue of cross-device journeys. Universal Pixel collects only first-party data, which can optionally be sent to a private Data Clean Room. Real-time attribution allows you to change models on the fly. Support for both deterministic and probabilistic attribution. Measure and improve Return on Ad Spend (ROAS) and evaluate campaign performance.
Top Features- B2B attribution
- Customer Journey Analytics
- Built in identity resolution
- Integrates with many B2B CRM platforms and advertising tools
If you are a B2B site or e-commerce store that is running TV, radio, or podcast ads LeadsRx might be a good choice.
#5 - Dreamdata
Dreamdata is a B2B Revenue Attribution Platform that helps you build, repeat and scale success. The Dreamdata technology gathers, joins, cleans all revenue-related data in order to present actionable analysis of what drives B2B revenue. This enables companies to understand B2B attribution and make decision on what efforts to scale next.
Top Features- B2B attribution
- Single source of truth of data
- complete B2B customer journeys
- Integrates with many B2B CRM platforms and advertising tools
If you are a B2B company Dreamdata is a great choice for attribution. If you are an e-commerce store there are better options.
#6 - Wicked Reports
Wicked Reports is a multi-touch marketing attribution software built to deliver data insights for all of your paid marketing activities. Wicked reports is built for both b2b and ecommerce stores. It has integrations with many common tools such as Shopify, Klaviyo, and ReCharge.
Top Features- Multi-touch attribution
- Tracking pixel
- Collect all your marketing data in one place
- Integrations with Shopify, Klaviyo, and ReCharge
- Intuitive Event Tracking
If you are looking for multi-touch attribution tool Wicked Reports is a solid choice. If you run an e-commerce store there are other tools that are a bit more e-commerce focused.
#7 - Windsor.ai
Windsor.ai helps companies analyse the customer journey of customers across all touch-points and uses ai to adjust advertising plans to increase ROI. Windsor.ai also empowers advertisers and marketers to make data-driven decisions on marketing budget allocations. Customer journey data is matched to cost-data, this together with multi-touch attribution enables a ROAS for all touchpoints.
Top Features- See the value and ROAS of every marketing touchpoint
- Optimize marketing ROI for all channels
- Understand customer journey
- Push data to other tools in your BI stack
- Lots of integrations and data connectors
If you are looking to push attribution data into other BI tools such as Google Data Studio or BigQuery Windsor.ai has good support for that use case. If you are looking for a standalone dashboard there are better options.
#8 - Enquire Labs
EnquireLabs is a post-purchase survey attribution Shopify app. In just a few steps, merchants can install Enquire, setup their survey, and immediately start collecting feedback directly from customers. Enquire approaches attribution differently than most other apps. It's attribution relies solely on post purchase customer surveys.
Top Features- “How did you hear about us?” (HDYHAU) attribution surveys
- Increased customer personalization opportunities
- Get real-time customer feedback
If you want to use exclusively post purchase surveys to handle attribution than Enquire might be a good choice. If you are looking for a more automated and data driven solution there are better options.
#9 - Measured
Measured identifies marketing channel incremental contribution to business outcomes and provides a single source of truth for media investment decisions. It provides marketers with transparent experimentation across all media channels and tactics and delivers ongoing actionable insights to increase performance and scale media for maximum growth. Measured's data warehouse provides a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.
Top Features- Cross-channel views into marketing channel performance
- Automatically experiment with ad budgets and media mix
- Marketing data warehouse to store all of your marketing data
- Media mix modeling
- Optimize your funnel for your best segments
If you run marketing at a large enterprise company Measured might be a good choice. If you are a small or medium sized business or an e-commerce store there are better options.
#10 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Top Features- Marketing Analytics
- Product Analytics
- Inventory Analytics
- Automated reports and alerts
- Strong Ecommerce Support
If you are looking for a platform that supplements marketing analytics with lots of additional ecommerce analytics such as product, inventory and customer analytics this is the tool for you. If you are looking for a tool that focuses exclusively on marketing there are better options.
#11 - Triple Whale
Billed as an Operating System for Ecommerce, Triple Whale centralizes the metrics from all the tools you use into one dashboard. Triple whale also offers their own tracking pixel which unlocks their marketing attribution feature set. Their pixel tracks all your first party data to help increase your ROI on ad spend.
Top Features- Centralized dashboard
- Tracking pixel
- Multi touch attribution
- E-commerce integrations
- Event de-duplication
Triple Whale provides a great dashboard for pulling in multiple sources of marketing data and viewing it all in one place. They recently launched their own tracking pixel to provide multi-touch marketing attribution as well. If you are looking for a nice dashboard with a good UI to consolidate all of your marketing metrics Triple Whale is a good choice.
#12 - Rockerbox
Rockerbox centralizes all of your marketing spend and campaigns into one dashboard. It also deduplicates your conversions ensuring your data is clean and trustworthy. Rockerbox helps companies accurately measure the impact of their marketing activities while optimizing media spend.
Top Features- Attribution Modelling
- Incrementality Testing
- Path to Conversion
- Fully Exportable Marketing Data
- Event de-duplication
Rockerbox markets themselves as a more upmarket solution for multi-touch attribution. So if you are a medium or enterprise sized e-commerce store, Rockerbox is a good solution.