Marketing Attribution
E-commerce Marketing Attribution
Install ThoughtMetric on your store to accurately track sales back to the correct marketing channel.
Track all of your marketing channels
Accurately track all of your marketing channels and their impact on revenue.
- Social Media Ads
- Meta Ads & TikTok Ads & Pinterest Ads
- Search Engine Ads
- Google Ads & Bing Ads
- Organic Social Media
- Facebook, Instagram, TikTok, & more
- Organic Search
- Google, Bing & Yahoo
- Email & SMS Marketing
- Any email or SMS provider
- Podcasts & Influencers & Affiliates
- Track all of your influencers and affiliates
- AI and Emerging Traffic Sources
- ChatGPT, forums, and AI-driven search
- Any other channel
- Track any marketing channel based on UTM parameter, or discount code
Independent Attribution
Trustworthy attribution
ThoughtMetric is completely agnostic and provides an independent view on how sales should be attributed. Ad platforms often inflate their own performance, like a student would grade their own homework. We don’t favor any one platform, and will always tell the truth!
“ThoughtMetric offers the flexibility of DataStudio with none of the headaches and time investment”
Server-Side Tracking
Bypass iOS 14 and ad blockers
ThoughtMetric uses server side tagging to bypass tracking issues caused by iOS 14 and Ad Blockers. This means the data is hyper accurate with absolutely no guessing or modeling involved.
Attribution Windows
Configurable Lookback Window
Many ad platforms only provide a 7-day attribution window. This means if someone clicks your ad over a week ago, the sale won’t be tracked. With ThoughtMetric’s Configurable Lookback Window, you can choose how far back to attribute conversions, so your data reflects your true customer journey.
Select a Lookback Window
Attribution Models
Powerful attribution models
ThoughtMetric leverages the most powerful attribution models available. Choose from First Touch, Last Touch, Linear Paid, Position Based, and Multi-touch attribution to get a true picture of what’s driving your revenue.
Get full visibility into what drives your revenue.
You're spending on ads. We'll show you which ones matter.