E-commerce Marketing Attribution
Need to prove your marketing works?
See which campaigns drive sales, and bring the proof to your next budget meeting.
Every channel, measured the same way
ThoughtMetric applies the attribution model you choose to every channel, so you can see which ones deserve more of your budget.
- Social Media Ads
- Meta Ads & TikTok Ads & Pinterest Ads
- Search Engine Ads
- Google Ads & Bing Ads
- Organic Social Media
- Facebook, Instagram, TikTok, & more
- Organic Search
- Google, Bing & Yahoo
- Email & SMS Marketing
- Any email or SMS provider
- Podcasts & Influencers & Affiliates
- Track all of your influencers and affiliates
- AI and Emerging Traffic Sources
- ChatGPT, forums, and AI-driven search
- Any other channel
- Track any marketing channel based on UTM parameter, or discount code
Independent Attribution
Trustworthy attribution
ThoughtMetric is completely agnostic and provides an independent view on how sales should be attributed. Ad platforms often inflate their own performance, like a student would grade their own homework. We don’t favor any one platform, and will always tell the truth!
“ThoughtMetric offers the flexibility of DataStudio with none of the headaches and time investment”
Server-Side Tracking
Bypass iOS 14 and ad blockers
ThoughtMetric uses server side tagging to bypass tracking issues caused by iOS 14 and Ad Blockers. This means the data is hyper accurate with absolutely no guessing or modeling involved.
Attribution Windows
Configurable Lookback Window
Many ad platforms only provide a 7-day attribution window. This means if someone clicks your ad over a week ago, the sale won’t be tracked. With ThoughtMetric’s Configurable Lookback Window, you can choose how far back to attribute conversions, so your data reflects your true customer journey.
Select a Lookback Window
Attribution Models
Powerful attribution models
ThoughtMetric leverages the most powerful attribution models available. Choose from First Touch, Last Touch, Linear Paid, Position Based, and Multi-touch attribution to get a true picture of what’s driving your revenue.
Frequently asked questions
What is e-commerce marketing attribution?
E-commerce marketing attribution connects each order in your store to the marketing that drove it, so you know which efforts are worth it. Without it, ad platforms report their own results and often claim more sales than your store made. ThoughtMetric fixes that by counting each order only once.
Why do ad platforms over-report conversions?
Each ad platform only sees its own ads. If someone clicks a Meta ad, then a Google ad, then buys, both platforms claim the sale. Many also take credit when someone saw an ad but never clicked it.
Which attribution models does ThoughtMetric offer?
ThoughtMetric offers five attribution models.
- First Touch
- Last Touch
- Linear Paid
- Position Based
- Multi-touch (recommended)
What is an attribution window?
An attribution window is how far back ThoughtMetric looks for marketing that led to a sale. With a 30-day window, an ad someone clicked 25 days before buying gets credit. An ad they clicked 35 days before doesn’t. You can choose a window of 7, 14, 30, 60 or 90 days.
What is an attribution model?
An attribution model is the rule that decides how credit for a sale gets divided between the touchpoints that led to it.
Get full visibility into what drives your revenue.
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