Customer Surveys
Post Purchase Customer Surveys
Collect additional attribution data directly from your customers with our post purchase 'How did you hear about us?' surveys.
Post-Purchase Attribution Surveys
Collect additional attribution data directly from your customers with our post purchase 'How did you hear about us?' surveys. The survey results are factored into the ThoughtMetric attribution model behind the scenes to increase data accuracy and fill in blind spots.
Fully customizable
Customize your customer survey response options and question text. Surveys are fully translatable for use in any region.
Attribute hard to track channels
Easily track the performance of hard to track channels such as podcasts or billboards by collecting first party data from surveys. Using surveys is a great way to track the value of your podcast advertising without using discount codes.
Frequently asked questions
What is a post-purchase survey?
A post-purchase survey asks customers “How did you hear about us?” right after they check out. The data shows up in your ThoughtMetric reports when using multi-touch attribution (our default attribution model).
Can surveys track influencer marketing?
Yes. Many customers who buy after seeing a product on Instagram or TikTok never click the creator’s link. They come back later through Google or by typing in your URL. If you list influencers as a response option, those customers can tell you where they really heard about you. The data is included in your ThoughtMetric reports.
Do surveys replace pixel tracking?
No. Surveys add to the data ThoughtMetric’s pixel already collects.
Do customer surveys cost extra?
No. Customer surveys are included for all ThoughtMetric customers at no extra cost.