Customer Analytics

Find the source of your most loyal customers

Track lifetime value and repeat purchases, with the full customer journey behind every order.

At a Glance

Track Every Click on the Path to Purchase

Understand how your marketing channels work together.

Average time to order:: understand how long it takes customers to convert.
Touchpoints to order:: see how many interactions it takes to make a sale.
Multi-touch attribution insights:: credit every channel that contributed to the conversion.

Track Loyalty Over Time

Understand how first-time buyers and repeat customers impact your business.

Use LTV Insights for Growth Opportunities

Make data-backed decisions about where to invest for long-term growth.

Customer value by channel:: compare how much each source contributes.
Optimize spend:: use LTV data to adjust acquisition and retention strategies.

Understand Which Regions Drive the Most Revenue

Leverage geographic data to improve targeting and campaign efficiency.

View customer hotspots:: identify regions with the most activity.
Launch geo-targeted campaigns:: tailor ads to top-performing regions with location insights.

See the Details of Every Order

See the full story behind any individual order, from first click to checkout.

Order journey:: trace every touchpoint that led to the sale.
Attribution breakdown:: see how credit is distributed across channels and campaigns.
Order details:: view total sale value, products purchased, and customer info in one place.

Yes. ThoughtMetric breaks down revenue by location, so you can see where sales are concentrated.

Yes. ThoughtMetric’s order profiles show every touchpoint that led to a sale.

Yes. ThoughtMetric shows the lifetime value of customers from each channel.

Yes. ThoughtMetric tracks new vs. returning customers over time and breaks them down by campaign.