Without a dedicated attribution tool, influencer campaigns are notoriously hard to measure.

The good news is that you don’t need complex setups or custom engineering to track influencer-driven revenue accurately. With ThoughtMetric, you can see how influencer campaigns contribute to sales.

Below are four reliable ways to track influencer revenue, and how each method fits into ThoughtMetric.

1. Use UTM Parameters in Influencer Links

UTMs are one of the easiest and most flexible ways to track influencer traffic.

An influencer can promote your product and say something like, “Link in my bio,” with that bio link pointing to your site using a UTM parameter. For example, the link could include a source such as utm_source=influencer_meryl.

Inside ThoughtMetric, you can then create a custom channel called Influencers that groups traffic based on those UTM parameters.

This approach works especially well for:

Instagram and TikTok bio links
Story swipe-ups
One-off influencer posts

It also gives you visibility beyond just last-click conversions, so you can see how influencer traffic assists conversions later in the journey.

2. Track Revenue Using Discount Codes

Discount codes are popular because they’re easy for customers to use and easy for brands to track.

You can give each influencer a unique discount code, which encourages visitors to convert while making attribution straightforward. When someone checks out using that code, you know which influencer drove the sale.

In ThoughtMetric, you can configure your Influencer channel to look for specific discount codes and attribute revenue accordingly.

3. Use Influencer-Specific Landing Pages

Custom landing pages are also an easy way to track influencer campaigns.

An influencer might say something like, “Go to yoursite.com/meryl-streep,” which creates a memorable, trackable entry point. Behind the scenes, you can use Shopify rules to redirect visitors from that URL to the relevant product or collection page.

In ThoughtMetric, you can then track influencer performance based on that landing page path and include it in your Influencer channel rules.

4. Add Influencer Options to Post-Purchase Surveys

Not every influencer touchpoint ends with a clean click or code.

ThoughtMetric’s post-purchase customer survey feature lets you ask customers how they heard about your brand. You can include “Influencer” as an option, or even list specific influencers you’re actively working with.

This method helps capture:

Word-of-mouth influence
Brand discovery that didn’t come from a trackable link

When combined with attribution data, survey responses add valuable context.

Putting It All Together

ThoughtMetric lets you combine all of these signals into a single Influencer channel, so revenue attribution reflects how customers truly discover your brand. Influencer marketing doesn’t have to be a guessing game. With the right setup, it can be just as measurable as any other channel.

Ready to See Influencer Revenue Clearly?

Book a ThoughtMetric demo to see how influencer traffic, discount codes, landing pages, and survey data all roll up into a single, accurate attribution view.

FAQs

Can influencer revenue be viewed alongside other channels?
Yes. ThoughtMetric shows influencer performance alongside paid media, email, organic search, and other channels so you can understand how influencer traffic fits into the broader revenue mix.

Can I track influencer performance at an individual level?
Yes. By using influencer-specific UTMs, discount codes, or landing pages, you can see revenue and conversion data at the individual influencer level.

How long does it take to set up influencer tracking in ThoughtMetric?
Most influencer tracking setups can be configured in minutes, especially if you already use UTMs or discount codes.

Ways to Easily Track Revenue From Influencer Campaigns in ThoughtMetric