Questions about performance show up in meetings, slack threads, while commuting, and more. In those moments, speed is extremely helpful. 

ThoughtMetric now connects directly with ChatGPT and Claude, allowing you to query your attribution data using natural language. That means reporting does not have to start with logging into a dashboard, it can start with a question.

E-commerce agencies: You are in a client meeting and a question comes out of nowhere. The client asks which channels drove the most new customer revenue last month. You did not prepare that exact slide. Instead of saying you will follow up, you can ask the question directly and get the answer from your ThoughtMetric attribution data in real time. 

Marketing leaders: Your CEO sends a message before a board update asking for ROAS over the past 60 days. They do not want a deep dive. They want a quick, accurate number. With conversational reporting, you can provide that immediately without digging through multiple dashboards or reconciling platform data.

Anyone: You are away from your laptop (maybe you are commuting or traveling). A performance question comes up. Instead of waiting until you are back at your desk, you can open ChatGPT or Claude on your phone, ask the question, and get the answer. 

Anyone: You want to explore a trend without committing to building a full report. For example, what percentage of orders were multi-touch in the last 30 days? Did that change compared to the previous period? Which products are most associated with first-time purchases? Chat reporting makes exploration lightweight. You can move from one question to the next naturally, following your curiosity..

You are not limited to predefined prompts or templates. If the answer exists within your ThoughtMetric attribution data, you can ask for it.

This does not replace structured dashboards or Custom Reports. Those remain critical for recurring reviews and executive presentations. But chat-based reporting fills the gaps between formal reporting cycles. It ultimately supports the unplanned questions. 

Inside ThoughtMetric, click Configure > AI Connectors in the left navigation menu and follow the setup instructions. Once connected, your attribution data becomes accessible directly within ChatGPT or Claude.

Book a ThoughtMetric demo to see how conversational reporting can make your attribution data instantly accessible whenever performance questions come up.