E-commerce teams have more data than ever, more exports, and more conflicting numbers. Attribution platforms brought order to that chaos by aligning spend, traffic, and revenue under one consistent framework. Now AI takes the ease of attribution to the next level.

With ThoughtMetric connected directly to ChatGPT or Claude, attribution data becomes conversational.

Traditionally, analysis follows a path: log in, select a report, adjust filters, export data, format, and then interpret. With AI layered on top of attribution, that workflow can be performed in a single step.

You can ask, “What were total sales by channel last month?” or “What was our ROAS over the past 60 days?” and get an immediate answer. You can check Marketing Efficiency Ratio for the quarter, or see what percentage of orders were multi-touch.

If the answer exists within your ThoughtMetric attribution data, you can ask for it.

AI does not replace dashboards. Dashboards are still essential for deep analysis, trend monitoring, reporting, and presentations. They provide visual context and allow teams to track performance in a consistent format.

What AI does exceptionally is answer quick questions on the go. It is ideal for quick performance checks before a meeting, answering a Slack message from a teammate, or exploring a new question without building a custom report. Instead of navigating through layers of filters, you simply ask. Dashboards remain your structured home base. 

ThoughtMetric’s AI update adds another interface option between your team and your data. 

Book a demo to learn how ThoughtMetric makes data reporting easier for e-commerce brands and agencies.

How do I set up ThoughtMetric with ChatGPT or Claude?
Setup is simple. Inside ThoughtMetric, navigate to Configure → AI Connectors and follow the guided steps to connect your account. Once connected, your attribution data becomes queryable inside ChatGPT or Claude.

Do I need technical knowledge to use AI with ThoughtMetric?
No. If you can type a question, you can use it. You are not limited to predefined prompts or templates. If the answer exists within your ThoughtMetric attribution data, you can ask for it in natural language.

Does this replace the ThoughtMetric dashboard?
No. Dashboards remain essential for structured reporting, trend analysis, and presentations. AI is a companion interface. It is ideal for quick performance checks, answering questions on the go, validating hypotheses, or exploring new ideas without building a custom report.

Absolutely. The AI connector is optional. ThoughtMetric’s core attribution platform, dashboards, custom reports, saved views, and multiple attribution models work independently. The AI connection simply adds another way to access your data.