ThoughtMetric now connects directly with ChatGPT and Claude, allowing you to query your attribution data using natural language. That means reporting does not have to start with logging into a dashboard, it can start with a question.
You can ask about channels, campaigns, products, customers, and more. If the data lives inside ThoughtMetric, you can pull it into ChatGPT.
Here are 8 examples to get you started.
1. What were total sales by channel last month?
Instead of exporting reports, you can ask for total revenue broken down by channel for any date range.
It is one of the fastest ways to understand where revenue is actually coming from and whether your marketing efficiency holds up across channels.
2. What was our ROAS over the past 60 days?
ROAS, or Return on Ad Spend, is revenue divided by ad spend. It tells you how efficiently paid media is converting into revenue.
You can refine this further:
- By channel
- By campaign
- By ad
- By ad set
3. Which channels drove the most new customer revenue?
You can ask for:
- Sales (New Customer)
- New Customer Orders
- CAC (Customer Acquisition Cost)
- And more!
4. What is our Marketing Efficiency Ratio (MER) this quarter?
MER is total revenue divided by total ad spend. It is your high-level health metric. It is a simple metric with a big impact.
5. Which products are driving first-time purchases?
Not all products are acquisition products. This helps identify which SKUs pull in new buyers versus which ones serve as add-ons or retention drivers.
6. What percentage of orders were multi-touch in the last 30 days?
If most of your revenue is influenced by multiple touchpoints, last-click reporting will distort reality.
You can ask for:
- Single-touch vs multi-touch split
- Average Touchpoints to Order
- Average Time to Order
This gives context to your funnel and sets the stage for smarter attribution decisions.
7. How are new vs returning customers behaving?
Retention is where margin compounds.
Ask for:
- New Total Sales
- Returning Total Sales
- Returning Orders
- Lifetime Value
You can quickly see whether revenue growth is coming from acquisition or repeat purchasing.
8. What is our conversion rate and AOV trend over time?
Sometimes revenue shifts are not about traffic volume. They are about:
- Conversion Rate
- Average Order Value (AOV)
- Sessions
- Add to Carts
Asking for trends over time inside ChatGPT and Claude can surface whether your issue is traffic quality, pricing, or checkout friction.
Ask about what matters to you
Now, with ChatGPT and Claude connected, those same metrics become conversational. You can explore them whenever, without needing your desktop.
Book a ThoughtMetric demo to learn more.
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