LeadsRX is shutting down on October 30, 2026, leaving thousands of brands and agencies looking for a new attribution tool. If you're running an e-commerce store, this is a good time to rethink what you truly need.
LeadsRX was built to measure across every channel under the sun, from radio and podcasts to TV, OTT, paid search, paid social, and offline. That broadness made it useful for enterprise advertisers, but most e-commerce brands were paying for coverage they never used.
What to look for in a LeadsRX replacement
Before jumping into the options, a quick note on what matters if you're e-commerce.
You need a tool that connects directly to Shopify, WooCommerce, Magento, or whichever platform you use, and that ties marketing touchpoints to order data. You need multi-touch attribution that credits the full journey (not just last click). You need server-side tracking and Conversion API integrations so your data holds up against iOS restrictions and ad blockers. Lastly, you need it to be usable without a dedicated analyst or a lengthy onboarding process.
Here are the alternatives:
1. ThoughtMetric
ThoughtMetric is a multi-touch attribution platform built specifically for e-commerce. It connects to Shopify, WooCommerce, BigCommerce, and Magento, and is very easy to set up and use.
Where LeadsRX spread its focus across broadcast, offline, and digital, ThoughtMetric is built around the channels e-commerce brands rely on most, with custom channel support for anything outside the defaults. The platform offers five attribution models (First Touch, Last Touch, Linear Paid, Position-Based, and Multi-Touch), server-side tagging, and Conversion API integrations for Meta and Google.
A few things that tend to matter for stores migrating off LeadsRX:
- Configurable lookback windows from 7 to 90 days so you can match attribution to how your customers actually buy
- Product revenue by channel reporting, so you can see which SKUs each channel is driving
- Post-purchase surveys that give you a first-party signal independent of cookies or pixels
- AI Connectors that let you query your attribution data directly from ChatGPT or Claude via MCP
Pricing is based on monthly pageviews and starts at $99/month for up to 50,000 pageviews with all features included in every plan. No feature gating, no upsells for the things most tools charge extra for.
2. Wicked Reports
Wicked Reports is built around one core question: which ads bring first-time buyers? The platform ties every order to its source down to the order ID and CRM ID, and separates new customer revenue from repeat buyer revenue by default.
Wicked integrates with Shopify, Meta, Google Ads, and Klaviyo. Its Advanced Signal feature feeds first-party conversion events back to Meta so the algorithm stops optimizing for repeat buyers and starts finding net-new customers instead. Their 5 Forces AI layer provides weekly recommendations on what to scale, hold, or cut from your ad budget.
The tradeoff is complexity and price. Wicked Reports has a steeper learning curve than most e-commerce attribution tools and pricing is based on your last 12 months of gross revenue. Plans start at $499/month for Measure and go up from there, with add-ons like Advanced Signal and 5 Forces AI at $199/month.
3. Rockerbox
Rockerbox is a strong replacement for LeadsRX if your channel mix includes offline and broadcast. The platform supports multi-touch attribution alongside media mix modeling, which lets you measure TV, radio, OTT, and podcast spend next to your digital campaigns.
This is valuable for brands running omnichannel campaigns. Rockerbox is built for larger advertisers with significant budgets spread across many channels.
If you were a LeadsRX customer specifically because of the broadcast and offline measurement, Rockerbox is the alternative that maps most directly to what you had.
How to choose
If you're an e-commerce brand that wants accurate attribution, quick setup, and pricing that matches your store's scale, ThoughtMetric is the most direct fit.
If you were using LeadsRX for broadcast, TV, or OTT measurement and need to keep that coverage, Rockerbox is a great replacement.
The LeadsRX shutdown gives you a hard deadline, but it also gives you a chance to pick a tool that's built for how your business actually runs. Most e-commerce brands will find that the replacement market is simpler, cheaper, and more focused than what they had.
Book a demo
Book a demo to learn more about ThoughtMetric.
