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Summary: ThoughtMetric now reports full ad performance at the product level. E-commerce brands can see spend, ROAS, impressions, clicks, CPC, CTR, and CPM for each product.
What's new
Last summer ThoughtMetric added product attribution, which shows revenue and revenue by channel for each product. The new metrics expand that view to the ad side.
You can now see spend, ROAS, impressions, clicks, CPC, CTR, CPM, and more for each product. All of it works across connected ad platforms (Meta, Google, Bing, Pinterest, TikTok).
Why this matters
Without product-level numbers, brands might end up scaling spend on campaigns that contain unprofitable products, pulling back from campaigns that hide their best performers, and optimizing creative around products that lose money on ads.
Product-level metrics make it easier to make data-driven advertising decisions.
How e-commerce brands can use these metrics
Identify products that consistently lose money on paid ads, then either rework the creative, or exclude them from campaigns.
Find products with strong ROAS that are under-represented in the current campaign structure, then build dedicated campaigns around them.
Where to find it
You can see the new metrics in two places inside ThoughtMetric.
Product attribution section. The metrics show up alongside the existing product revenue and channel breakdown data. Edit the columns to show every metric you want to track.
Custom reports. Build a widget using the custom reports feature to surface any product-level metric in the cut you need.
Available now
Product-level ad metrics are live for all ThoughtMetric customers. Book a demo to learn more about ThoughtMetric
