If you are running campaigns for your e-commerce store, you have probably asked this question:
Is this product better for acquiring new customers or for keeping existing ones coming back? With ThoughtMetric, you can answer this in seconds.
ThoughtMetric’s Product Attribution Dashboard shows you exactly which products drive new customer revenue and which ones power retention and repeat purchases.
Here's where to look:
1) Go to the Product Attribution Dashboard
In the left-hand menu, click Product, then select Product Attribution.
This view shows performance at the product level, tied directly to revenue.
2) Check the Sales Breakdown
You will see two key columns:
- Sales (New Customers)
- Sales – (Returning)
These columns show exactly how much revenue each product generates from each group.
3) Interpret the Data
Use a simple rule of thumb:
- Products with higher new customer sales tend to be strong acquisition products
- Products with higher returning customer sales are often high-retention or upsell products
4) Sort to Spot Patterns
Click the column headers to sort by:
- Highest returning customer revenue
- Highest new customer revenue
This view quickly shows you:
- Products that drive repeat purchases
- Products that bring in new customers
Real-World Use Case
Let’s say you want:
- Ads that promote a product first-time buyers tend to purchase
- A follow-up email or SMS promoting a product customers tend to repurchase
With the data in ThoughtMetric, you can:
- Choose an acquisition-focused product for ads
- Pair it with a proven retention product for lifecycle messaging
Why This Matters
When you understand which products attract new customers versus retain existing ones, you can:
- Improve ROAS by matching offers to customer intent
- Build stronger welcome, post-purchase, and reactivation flows
- Stop wasting spend promoting the wrong products at the wrong time
Retention is not just about channels. It starts with the right products.
Ready to See This in Your Store?
If you want to see which products drive acquisition and retention in your own data, book a quick demo, and we will walk you through it.
