BFCM is right around the corner. If you haven’t implemented your tracking yet, now is the time. Once the sales start rolling in, it’s already too late to see what truly worked. 

The best way to improve year over year is to know exactly what worked this time around.

When you have attribution data in place before the rush, you can:

ThoughtMetric was built for this exact moment, helping e-commerce brands make sense of where their sales truly come from. ThoughtMetric offers:

Our multi-touch model captures every step of the customer journey, from first click to final purchase. If a shopper sees your Meta ad, reads a review, and then searches your brand name on Google before checking out, you’ll see all of it. Note: We also offer 4 other attribution models.

Tracking alone cannot capture every influence. That’s why we make it easy to launch a post-purchase survey that asks, “How did you first hear about us?” Those responses sync directly into your attribution data, giving you context around word-of-mouth and discovery that pixels miss.

Once orders start coming in, ThoughtMetric ties every sale back to the products and channels that drove it. You’ll see which products sell best on Meta, Google, or Email, and which ones attract new vs. returning customers.

Creative performance can make or break a BFCM campaign. ThoughtMetric breaks down performance by ad creative so you can see which visuals, messages, and hooks actually drive conversions. Identify your top-performing ads across Meta, Google, and TikTok, and quickly spot patterns in what resonates with your audience. This helps you double down on high-performing creative during BFCM and apply those learnings to your campaigns in 2026.

5. Customer Analytics
With ThoughtMetric’s customer analytics, you can break down performance by new vs. returning buyers, track lifetime value across acquisition channels, and see how BFCM impacts long-term retention. This gives you a clear view of whether your BFCM promotions are attracting loyal customers or one-time deal seekers. 

Pixel tracking is becoming less reliable every year due to browser restrictions, ad blockers, and privacy settings. Server-side tagging in ThoughtMetric ensures your tracking remains accurate no matter what. By collecting data directly from your store’s backend instead of relying on browser cookies, you get a complete and privacy-compliant view of customer activity. This means fewer missed conversions, cleaner attribution data, and accurate insights.

Without consistent tracking in place now, you’ll miss the chance to compare:

You’ll also lose valuable context for what to test next year.

The goal isn’t just to have a big BFCM. It’s to know what made it big. Implement your tracking now so your BFCM results turn into actionable insights for 2026. 

With ThoughtMetric, setup takes minutes, integrations are seamless, and you’ll start collecting the data that matters most before the biggest sales event of the year.

Book a demo to make sure your tracking is ready before BFCM starts.

How long does ThoughtMetric setup take?
Setup takes just a few minutes. You can connect your store and ad platforms directly through our native integrations for Shopify, WooCommerce, BigCommerce, and Magento. Once connected, data begins flowing automatically.

Can ThoughtMetric track both paid and organic channels?
Yes. ThoughtMetric tracks all major paid and organic sources, including Meta, Google, TikTok, Pinterest, Email, and Organic Search. You can also add custom channels to capture any other traffic sources that matter to your brand.

Does ThoughtMetric offer a post-purchase survey feature?
It does. You can launch surveys directly in ThoughtMetric to collect self-reported answers from customers and tie them to their attribution paths for a complete view of discovery.

What if my customers take longer to convert after BFCM?
You can adjust your attribution lookback window in ThoughtMetric to fit your customer journey. Choose from 7, 14, 30, 60, or 90 days so that delayed conversions are still captured accurately.