AI search is becoming a real acquisition channel, and recent data from 100 e-commerce brands reveals something important. Shoppers arriving from ChatGPT are converting better and spending more than those arriving from traditional organic search.
From October 2025 data:
- AOV (Organic Search): $366.62
- AOV (ChatGPT): $380.72
And from our May 2025 benchmark:
- Google Search Conversion Rate: 3.9%
- ChatGPT Conversion Rate: 6.7%
For every 100 visitors, nearly 7 ChatGPT users completed a purchase compared to fewer than 4 from Google search.
ChatGPT users arrive with stronger intent, ask more specific questions, and land on product pages that match their needs. They are more decisive and more confident, and that behavior shows up in slightly higher AOV and significantly higher conversion rates.
Why ChatGPT Shoppers Perform Better
- They begin with clearer intent and targeted questions
- Less decision friction means faster, higher value purchases
What This Means for E-Commerce Teams
AI search is not fringe traffic anymore. It is acting like a high intent channel that deserves monitoring and optimization.
Brands should track:
- Which pages ChatGPT sends traffic to
- Which products convert from this traffic
- How ChatGPT impacts AOV, conversion rate, and MER
- How ChatGPT shows up in the customer journey
As more shoppers use AI to discover products, brands that treat ChatGPT as a first-class channel will see a measurable advantage.
See How ChatGPT Traffic Performs on Your Store
ThoughtMetric tracks every ChatGPT session, the landing pages it sends traffic to, the products customers buy, and how this channel contributes across the full customer journey.
If you want to understand AOV, conversion rate, touchpoints, and revenue impact in one place,
book a demo and see your ChatGPT data.
FAQs
How does ThoughtMetric track ChatGPT traffic?
ThoughtMetric identifies AI search traffic as its own channel. You can see landing pages, products purchased, attribution data, and revenue generated from this traffic.
Does ChatGPT traffic convert differently than other channels?
Our data from 100 brands shows that ChatGPT traffic converts at a higher rate and produces a higher AOV than traditional organic search. ChatGPT users tend to arrive with clearer intent and make decisions faster.
Our data from 100 brands shows that ChatGPT traffic converts at a higher rate and produces a higher AOV than traditional organic search. ChatGPT users tend to arrive with clearer intent and make decisions faster.
Why is ChatGPT becoming an important channel for e-commerce brands?
Shoppers are starting to use AI to ask for recommendations, compare products, and find quick answers. This results in higher intent traffic. Tracking this behavior helps teams stay ahead of shifts in search and discovery.
Shoppers are starting to use AI to ask for recommendations, compare products, and find quick answers. This results in higher intent traffic. Tracking this behavior helps teams stay ahead of shifts in search and discovery.
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