Haus helps you find out if your ads are truly creating new sales, or just getting credit for sales that would have happened anyway. It does this by running tests, showing your ads in some regions and hiding them in others, then comparing the results to see the real difference. Haus is made for larger companies with a team to manage it, and pricing is not listed on Haus's website.
The main options for e-commerce are ThoughtMetric, Measured, INCRMNTAL, Northbeam, and Triple Whale. ThoughtMetric is the most accessible option for e-commerce brands that want multi-touch attribution alongside channel, product, and customer analytics without an enterprise contract.
At a glance
- ThoughtMetric is multi-touch attribution and analytics built for e-commerce, starting at $99 per month for up to 50,000 pageviews with every feature included.
- Measured is incrementality testing plus test-calibrated MMM for enterprise brands. Pricing is not listed on Measured's website.
- INCRMNTAL is always-on incrementality measurement with a subscription that is not tied to ad spend. Pricing is not listed on INCRMNTAL's website.
- Northbeam is multi-touch attribution with an optional MMM layer for high growth brands, starting at $1,500 per month for the Starter plan.
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Triple Whale is a Shopify-first attribution and analytics platform with AI features, starting at $219 per month for Foundation and $749 per month for Automate.
1. ThoughtMetric
Best for E-commerce brands that want accurate multi-touch attribution and analytics for data-driven decisions.
Top features
- Five attribution models (First Touch, Last Touch, Linear Paid, Position-Based, and Multi-Touch)
- Server-side tagging to improve tracking against ad blockers, iOS, and Safari ITP
- Meta and Google CAPI integrations
- Post-purchase surveys for non-click discovery
- Configurable lookback windows from 7 to 90 days
- Campaign, creative, and channel performance reporting
- Product analytics showing total sales by SKU and channel
- Customer analytics for lifetime value by acquisition source and new versus returning behavior
- Custom channels and custom reports
- AI Connectors for natural language querying through ChatGPT and Claude
- Integrations with Shopify, WooCommerce, BigCommerce, and Magento
Pricing From $99 per month for up to 50,000 pageviews, with every feature included at every tier.
How it compares ThoughtMetric focuses on attribution and analytics rather than geo experiments. It gives a continuous read on which channels, campaigns, creatives, and products drive revenue at an accessible price.
2. Measured
Best for Enterprise and larger DTC brands that want incrementality testing paired with media mix modeling.
Top features
- Geo-based holdout experiments
- Test-calibrated MMM
- Cross-channel reporting and a media plan optimizer
Pricing Pricing is not listed on Measured's website.
How it compares Measured is the closest match to Haus, since both center on causal experiments. It leans enterprise and suits brands with a dedicated measurement team.
3. INCRMNTAL
Best for Advertisers that want always-on incrementality measurement, with pricing that is not tied to ad spend.
Top features
- Continuous incrementality measurement and MMM
- Geo lift testing
- Works across web, mobile, TV, podcast, influencer, and out of home
- No device IDs or sensitive user data required
Pricing INCRMNTAL lists SMB, Pro, and Enterprise tiers, but pricing is not listed on its website.
How it compares INCRMNTAL automates continuous measurement instead of discrete geo tests. It is a lighter operating model than Haus's on-demand experiments.
4. Northbeam
Best for High growth DTC brands with larger paid media budgets that want multi-touch attribution with an optional MMM layer.
Top features
- First-party multi-touch attribution
- Clicks and Deterministic Views model
- Creative analytics, product analytics, and profit benchmarks
- Optional MMM+ at higher tiers
Pricing Starter starts at $1,500 per month for brands under $1.5m a year in media spend and integrates with Shopify at that tier. Professional and Enterprise are custom quoted, and brands on WooCommerce, BigCommerce, or Magento fall into those higher tiers.
How it compares Northbeam leads with attribution and adds MMM+ as an option, where Haus leads with experiments. It suits brands that want a daily attribution dashboard first and modeling second.
5. Triple Whale
Best for E-commerce brands.
Top features
- First-party pixel for attribution
- Moby AI for querying data and running recurring tasks
- Post-purchase surveys and creative analytics
Pricing Foundation starts at $219 per month and Automate starts at $749 per month, with Enterprise quoted custom. Prices scale with annual GMV.
How it compares Triple Whale bundles attribution and analytics for e-commerce. It is broader and more SMB-friendly than Haus.
How to choose
If you need a continuous read on which channels, campaigns, creatives, and products drive sales, ThoughtMetric fits that day-to-day work.
ThoughtMetric brings multi-touch attribution and channel, product, and customer analytics into one place, without geo experiments or an enterprise contract.
Pricing is predictable and every feature is included, so you are not upgrading to unlock the metrics you need. That makes ThoughtMetric a practical tool for e-commerce brands that want reliable attribution and analytics they can act on from day one.
Frequently asked questions
What is Haus?
Haus is an incrementality testing platform. It runs geo experiments, showing ads in some regions and hiding them in others, then compares the results to see whether your ads created new sales.
Haus is an incrementality testing platform. It runs geo experiments, showing ads in some regions and hiding them in others, then compares the results to see whether your ads created new sales.
What is the best Haus alternative for e-commerce brands?
ThoughtMetric is the most accessible Haus alternative for e-commerce brands. It offers multi-touch attribution with channel, product, and customer analytics, starting at $99 per month for up to 50,000 pageviews with every feature included.
ThoughtMetric is the most accessible Haus alternative for e-commerce brands. It offers multi-touch attribution with channel, product, and customer analytics, starting at $99 per month for up to 50,000 pageviews with every feature included.
Do I need a measurement team to use a Haus alternative?
Haus and Measured suit brands with a dedicated measurement team. ThoughtMetric is built for marketers, with a dedicated onboarding call and human support for every customer.
Haus and Measured suit brands with a dedicated measurement team. ThoughtMetric is built for marketers, with a dedicated onboarding call and human support for every customer.
