4.7

Average rating from 40 reviews on G2
“In 90 days we have reduced our clients' ad spend by 85% and reduced their CAC by 69% while increasing sales by 2%. We couldn't have done that without Thought Metric.”
Jody E.
Jody E.
“We went from, "I think our data is correct" to "I know our data is correct"”
Brian B.
Digital Marketing Leader
“We were relying on in-platform data from Google and Meta to inform our decisions, which were massively overinflated. ThoughtMetric has allowed us to strip out the campaigns that weren't providing a return and focus our spend on the ones that are.”
Cat N.
eCommerce Manager
“I've used a million analytics tools, and I highly recommend ThoughtMetric!”
Martin B.
CEO
“By seeing the true contribution of each touchpoint, we were able to make more aggressive decisions with budget scaling on our paid platforms.”
Naomi S.
Naomi S.
Performance Marketing Lead
“I can't begin to express how much ThoughtMetric helped our business grow!”
Tom M.
Marketing Manager
“Customer service is some of the best I've had. The reporting capabilities are also clean and easy to use.”
Damian N.
CEO
“It makes managing our ad campaigns so much easier having a single source of truth THAT WE CAN TRUST!”
Verified User
Retail
“Before joining ThoughtMetric, knowing where a sale was coming from was a complete guess.”
Mark S.
Teacher
“I'm finally seeing solid data, and the UI is excellent.”
Rowan A.
Rowan A.
CEO
“A great alternative to TripleWhale”
David M.
“It provides you with clear and actionable insights that you can use to optimize your return on advertising spend (ROAS).”
David S.
CEO/Founder
“Needed this to help drive revenue for my clients, and not just fake stats that the Google dashboard typically gives you.”
Verified User
Automotive
“We are now able to track where our customers come from, what ads work best, what social media platforms they interact with the most and have been able to allocate spend and accurately determine ROAS.”
Verified User
Retail
“Super easy to set up and use. Also makes it easy to track customer journey.”
Verified User
Apparel & Fashion
“Being able to track MER as you increase an awareness campaign is extremely helpful.”
Verified User
Retail
“Love the simple dashboard and usability. Also love the fact that you can clearly see the journey of someone when you click on an order.”
Milo V.
Social Advertising Strateeg
“ThoughtMetric Very Reliable.”
Expert B.
Operations Director
“The detail of data it provides us for decision making.”
Verified User
Consumer Goods
“Being able to see more analytics about where my sales are coming from.”
Verified User
Marketing and Advertising
“It provides the same if not better attribution tracking as Hyros which we paid SIGNIFICANTLY more for.”
Rylie W.
Lead Developer
“We are re-allocating advertising budget since, and seen a profitability increase on our ad spend of +20%. Highly recommend ThoughtMetric.”
Verified User
Health, Wellness and Fitness
“ThoughtMetric provides reliable attribution for advertising spend, unlike Google or Facebook. I can adjust budgets with a real source of truth.”
Verified User
“After an extensive evaluation of the attribution space, ThoughtMetric was the only solution that delivered on all three critical categories: functionality, support, and price.”
Verified User
Retail
“The customer service and onboarding experience was above and beyond. If you are looking for a great attribution tool that is effective and intuitive, look no further.”
Tim C.
Tim C.
CEO
“I've searched for years for a cost-effective way to KNOW where my sales are coming from. The combination of tracking data and user responses does the job!”
Verified User
Real Estate
“Thought Metric has taken much of the guess work out of the data we were seeing when we previously only had on-platform metrics.”
Alex S.
Alex S.
General Manager UK
“It's helping me understand the true ROAS of my campaigns, so I can budget our campaigns appropriately.”
Noa A.
“We've found that its tracking results are more accurate compared to competitors.”
Verified User
Computer Networking
“ThoughtMetric has made it super easy for us to see where customers are coming from, which means we can increase efforts in some channels while reducing effort in channels that aren't giving us the same return on investment.”
Verified User
Health, Wellness and Fitness
“The support is outstanding with the quickest response time I ever experienced and the team is always very supportive no matter what.”
Verified User
Marketing and Advertising
“I have tested multiple trackers and am confident that ThoughtMetric is a cost-effective and well-supported product.”
Omid A.
Business Owner
“The ThoughtMetric dashboard is designed in a way that simplifies interpretation of complex data for any user.”
Marius T.
Founder & Content Nerd
“Customer service is insanely fast so that's a huge plus.”
Rick S.
Rick S.
“Cross channel views are very good. Support on technical integration has been excellent.”
Dave G.
Tech Director / CTO
“It collects all the conversion data and attributes it to the right traffic source channel.”
Henry H.
Digital Marketing & eCommerce Manager
“Simple setup, easy to integrate and easy to implement. Customer support is very fast and helpful. Love the reporting.”
Verified User
Publishing
“My experience has been great, it makes marketing analytics easy.”
Restrep O.
Senior Marketing Manager
“The User friendly UI/UX. It has easy to navigate menus and visuals that are catchy and easily understandable.”
Ashiq M.

Testimonials

Why leading e-commerce brands choose ThoughtMetric

Cole Haan golf apparel and sneakers
Cole Haan
"Biggest win is that, we are able to back all the required justifications to our leadership in order to secure future funds to grow the business."
Alex S. · Vice President at Cole Haan
Ninja MTB
"Since switching to ThoughtMetric, We’ve been able to reallocate budget to the top-performing channels with confidence, which improved ROAS by 25%."
Richard
VP, Ninja MTB
Mount-It
"Since switching to ThoughtMetric, we finally have reliable data to back up our instincts on which channels actually drive performance and which don’t."
Mia D.
VP E-Commerce, Mount-It
SportRx
“We looked at a number of competitors in the space, but ultimately chose ThoughtMetric because of its easy-to-understand interface and the support offered during and after implementation.”
Rob M.
VP E-Commerce, SportRx

Frequently Asked Questions

What happens when I go over my pageview limit?

You will never have a surprise bill. If you exceed your plan’s pageview limit two months in a row, we’ll notify you and work with you to upgrade to the next tier based on your usage.

Are there any additional fees or hidden charges?

No. Every feature is included in every plan. No add-ons, or surprise charges.

Can I try ThoughtMetric before committing?

Yes! Every plan starts with a free trial so you can see the value before paying.

Do you have an annual plan?

Yes! We offer an annual plan. The annual price includes two free months.

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