Northbeam is an ecommerce analytics platform that centralizes the metrics from all the marketing tools you use and helps you understand the performance of your ad campaigns.
In this post, we will explore some of the best Northbeam alternatives and competitors.
#1 - ThoughtMetric
ThoughtMetric is a multi touch attribution platform built for e-commerce.
It helps marketers track marketing performance and make data driven decisions to scale revenue.
Easy to install and set up, ThoughtMetric has plugins for all of the major e-comm platforms such as Shopify, Woocommerce, BigCommerce and Magento.
Track and optimize your paid ads, email, affiliate campaigns, influencers and more by scaling the channels that drive the most valuable customers to your store and drive the most ROAS.
- Track Paid Social, Paid Search, Email, SMS, Affiliate and Influencer Performance
- Optimize Ad Spend, Increase ROI and lower CAC
- Send Data Back To Ad Platforms to Optimize Ad Performance
- Run Post Purchase Customer Surveys
- Integrates with your e-commerce stack: Shopify, Woocommerce, Facebook Ads, Google Ads, and more
- First Party Data Tracking Technology
If you run an e-commerce store and are looking for a marketing attribution platform built specifically for e-commerce, ThoughtMetric is a great choice. If you don't run an e-commerce store, there are better options.
#2 - SegmentStream
SegmentStream is an AI-powered Incrementality Measurement and Marketing Mix Optimization platform. It helps leading enterprise brands and agencies understand the true, incremental ROAS/CPA of their marketing activities and provides actionable, data-driven budget allocation recommendations to improve future performance. This is powered by unique Marginal ROAS/CPA analytics, which capture diminishing returns for each ad campaign, highlighting campaigns that are oversaturated or, conversely, underinvested with potential to scale.
With SegmentStream, you can clearly understand how to reallocate your marketing budget to maximize total revenue returns.
Top Features- Incremental Multi-Touch Attribution powered by unique AI Visit Scoring technology
- Geo Holdout Incrementality Tests for attribution validation and calibration
- Marginal ROAS/CPA analytics to gain insights into campaign saturation and diminishing returns
- Optimal marketing mix scenario planning and budget allocation recommendations
- Automated 24/7 cross-channel budget allocation with dynamic optimization
If you invest over $100,000 per month in cross-channel digital ads and are looking for a way to measure true ad incrementality in a modern, cookieless world, then SegmentStream is a great choice to consider. Additionally, it can be helpful if you are uncertain whether your current budget allocation is optimal, or if you’re leaving money on the table by overinvesting or underinvesting in certain marketing channels.
#3 - Triple Whale
Billed as an Operating System for Ecommerce, Triple Whale centralizes the metrics from all the tools you use into one dashboard. Triple whale also offers their own tracking pixel which unlocks their marketing attribution feature set. Their pixel tracks all your first party data to help increase your ROI on ad spend.
Top Features- Centralized dashboard
- Tracking pixel
- Multi touch attribution
- E-commerce integrations
- Event de-duplication
Triple Whale provides a great dashboard for pulling in multiple sources of marketing data and viewing it all in one place. They recently launched their own tracking pixel to provide multi-touch marketing attribution as well. If you are looking for a nice dashboard with a good UI to consolidate all of your marketing metrics Triple Whale is a good choice.
#4 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Top Features- Marketing Analytics
- Automated reports and alerts
- Strong Ecommerce Support
- Product Analytics
- Inventory Analytics
If you are looking for a platform that supplements marketing analytics with lots of additional ecommerce analytics such as product, inventory and customer analytics this is the tool for you. If you are looking for a tool that focuses exclusively on marketing there are better options.
#5 - Wicked Reports
Wicked Reports is a multi-touch marketing attribution software built to deliver data insights for all of your paid marketing activities. Wicked reports is built for both b2b and ecommerce stores. It has integrations with many common tools such as Shopify, Klaviyo, and ReCharge.
Top Features- Multi-touch attribution
- Tracking pixel
- Collect all your marketing data in one place
- Integrations with Shopify, Klaviyo, and ReCharge
- Intuitive Event Tracking
If you are looking for multi-touch attribution tool Wicked Reports is a solid choice. If you run an e-commerce store there are other tools that are a bit more e-commerce focused.
#6 - Polar
Polar Analytics is a comprehensive marketing analytics platform designed to empower Shopify brands with data-driven insights. It centralizes data from multiple sources, including Shopify, Google Analytics, and various advertising platforms, allowing users to visualize and analyze key performance indicators through a single dashboard. The platform simplifies the creation and monitoring of reports, offering advanced data integration and customization to enhance decision-making and business performance.
Top Features- Clean and easy to use UI
- All your data in one place
- No engineering required
- Enterprise-grade data warehousing
- Intuitive Event Tracking
If you are looking for a modern tool with a clean user interface that provides Shopify analytics this is a good tool for you. However, If you are not running Shopify, Polar won't work for you.
#7 - Segmetrics
SegMetrics is an attribution and business intelligence platform. Get clarity on where your leads come from, how they act, and how much your marketing is really worth. Connect with the other marketing tools you already use to create a single, holistic view of your entire customer journey, improve the ROI of your marketing funnels, and understand how each customer touchpoint increases or decreases the value of your leads.
Top Features- Uncover the lifetime revenue from each traffic source
- Get optimization insights without messy exports, spreadsheets or pivot tables
- Track customer spending over months or years
- Optimize your funnel for your best segments
- Understand how each touchpoint affects Lifetime Value
If you don't run an e-commerce store and are looking for good customer segmentation features, Segmetrics is a good choice. If you are looking for a more bespoke attribution system for e-commerce , there are better options.
#8 - Rockerbox
Rockerbox centralizes all of your marketing spend and campaigns into one dashboard. It also deduplicates your conversions ensuring your data is clean and trustworthy. Rockerbox helps companies accurately measure the impact of their marketing activities while optimizing media spend.
Top Features- Attribution Modelling
- Incrementality Testing
- Path to Conversion
- Fully Exportable Marketing Data
- Event de-duplication
Rockerbox markets themselves as a more upmarket solution for multi-touch attribution. So if you are a medium or enterprise sized e-commerce store, Rockerbox is a good solution.
#9 - Redtrack
RedTrack.io is an ad tracking & conversion attribution platform. It helps solve growth related challenges in media-buying through sophisticated and big-data-ready technology. Great for affiliates, publishers, and ad agencies to consolidate their campaigns and data in one easy-to-use interface.
Top Features- Attribute all conversion events
- Consolidated media buying
- Lots of integrations and data connectors
- Collaborate & share results
- Push data to other tools in your BI stack
If you are looking to track your advertisements and consolidate your media buying efforts on one platform RedTrack is a good choice. If you are looking for something with more of an e-commerce focus, there are better options.
