TikTok Ads tracking parameters

For the most accurate tracking of your TikTok Ads, add the ThoughtMetric tracking parameter to your TikTok Ads by following this guide.

Tracking parameter

The ThoughtMetric tracking parameter for TikTok Ads is:

  tmsrc=tiktokad&tmid=__CID__

Add the parameter to your TikTok Ads

To use the tracking parameters on TikTok, update the URL in the Destination page section of the ad settings. Append the click-through URL parameters to your landing page URLs at the ad level.

Keep your existing tracking parameters

If you already have tracking parameters in the destination link field, you can use the ThoughtMetric tracking parameters in addition to any tracking you already have in place.

To do this, append the ThoughtMetric tracking parameters to the end of your existing UTM string with an & symbol, starting with the tmsrc parameter.

For example, if your destination link already contains this text:

https://mystore.com?utm_source=tiktok

Append the ThoughtMetric tracking parameters so that the end result looks like this:

https://mystore.com?utm_source=tiktok&tmsrc=tiktokad&tmid=__CID__