Facebook Ads tracking parameters

For the most accurate tracking of your Facebook Ads, add the ThoughtMetric tracking parameter to your Facebook Ads by following this guide.

Tracking parameter

The ThoughtMetric tracking parameter for Facebook Ads is:

tmsrc=facebookad&tmcid={{campaign.id}}&tmsid={{adset.id}}&tmid={{ad.id}}

Add the parameter to your Facebook Ads

1. Copy the ThoughtMetric tracking parameter.

2. Paste the tracking parameter into every ad

   Place the ThoughtMetric tracking parameters in the tracking area of every ad in your ad account.

   

   Note: Updating ads resets the learning phase and requires Facebook to review and re-approve your ads. If you don't want this, we recommend placing the tracking parameters only on new campaigns as you create them and leaving old ones alone.

Keep your existing tracking parameters

If you already have tracking parameters in the URL parameters field, you can use the ThoughtMetric tracking parameters in addition to any tracking you already have in place.

To do this, append the ThoughtMetric tracking parameters to the end of your existing UTM string with an & symbol, starting with the tmsrc parameter.

For example, if your URL parameters field already contains this text:

utm_source=facebook

Append the ThoughtMetric tracking parameters so that the end result looks like this:

utm_source=facebook&tmsrc=facebookad&tmcid={{campaign.id}}&tmsid={{adset.id}}&tmid={{ad.id}}