Snapchat Ads tracking parameters

For the most accurate tracking of your Snapchat Ads, add the ThoughtMetric tracking parameters to your Snapchat Ads by following this guide.

Tracking parameter

The ThoughtMetric tracking parameter for Snapchat Ads is:

&tmsrc=snapchatad&tmcid={{campaign.id}}&tmsid={{adSet.id}}&tmid={{ad.id}}

Add the parameter to your Snapchat Ads

These steps apply to all new ads created going forward.

1. Copy the ThoughtMetric tracking parameter.

2. Open your ad accounts

   Select Business → Ad Accounts from the top-left menu in the Snapchat Ads Manager.

   

3. Open the URL parameters for each account

   For each account, click on it, then click URL Parameters in the left sidebar.

4. Click Add URL Parameters.