Bing Ads tracking parameters

For the most accurate tracking of your Bing Ads, add the ThoughtMetric tracking parameter to your Bing Ads by following this guide.

Tracking parameter

The ThoughtMetric tracking parameter for Bing Ads is:

{lpurl}?tmsrc=bingad&tmcid={CampaignId}&tmsid={AdGroupId}&tmid={AdId}&tmkw={keyword:default}

Add the parameter to your Bing Ads

1. Copy the ThoughtMetric tracking parameter.

2. Open the account level options

   Go to the Bing Ads website. From the collapsible menu on the left, select All campaigns → Settings → Account level options.

3. Paste the tracking parameter

   Paste the ThoughtMetric tracking parameter into the Tracking Template box.

4. Enable the Auto-tagging of Click ID checkbox.

5. Click Save.

   

Keep your existing tracking parameters

If you already have tracking parameters in the tracking template field, you can use the ThoughtMetric tracking parameters in addition to any tracking you already have in place.

To do this, append the ThoughtMetric tracking parameters to the end of your existing UTM string with an & symbol, starting with the tmsrc parameter.

For example, if your tracking template already contains this text:

{lpurl}?utm_source=bing

Append the ThoughtMetric tracking parameters so that the end result looks like this:

{lpurl}?utm_source=bing&tmsrc=bingad&tmcid={CampaignId}&tmsid={AdGroupId}&tmid={AdId}&tmkw={keyword:default}