Pinterest Ads tracking parameters

For the most accurate tracking of your Pinterest Ads, add the ThoughtMetric tracking parameter to your Pinterest Ads by following this guide.

Tracking parameter

The ThoughtMetric tracking parameter for Pinterest Ads is:

  tmsrc=pinterestad&tmcid={campaignid}&tmsid={adgroupid}&tmid={adid} 

Add the parameter to your Pinterest Ads

To use the tracking parameters on Pinterest, update the URL in the Destination link section of the ad settings.

Keep your existing tracking parameters

If you already have tracking parameters in the destination link field, you can use the ThoughtMetric tracking parameters in addition to any tracking you already have in place.

To do this, append the ThoughtMetric tracking parameters to the end of your existing UTM string with an & symbol, starting with the tmsrc parameter.

For example, if your destination link already contains this text:

https://mystore.com?utm_source=pinterest

Append the ThoughtMetric tracking parameters so that the end result looks like this:

https://mystore.com?utm_source=pinterest&tmsrc=pinterestad&tmcid={campaignid}&tmsid={adgroupid}&tmid={adid}