Wicked Reports is a marketing attribution platform that helps businesses calculate ROI and LTV, optimize ad spend & streamline lead generation activities.
In this post, we will explore some of the best Wicked Reports alternatives and competitors.
#1 - ThoughtMetric
ThoughtMetric is a multi touch attribution platform built for e-commerce.
It helps marketers track marketing performance and make data driven decisions to scale revenue.
Easy to install and set up, ThoughtMetric has plugins for all of the major e-comm platforms such as Shopify, Woocommerce, BigCommerce and Magento.
Track and optimize your paid ads, email, affiliate campaigns, influencers and more by scaling the channels that drive the most valuable customers to your store and drive the most ROAS.
- Track Paid Social, Paid Search, Email, SMS, Affiliate and Influencer Performance
- Optimize Ad Spend, Increase ROI and lower CAC
- Send Data Back To Ad Platforms to Optimize Ad Performance
- Run Post Purchase Customer Surveys
- Integrates with your e-commerce stack: Shopify, Woocommerce, Facebook Ads, Google Ads, and more
- First Party Data Tracking Technology
If you run an e-commerce store and are looking for a marketing attribution platform built specifically for e-commerce, ThoughtMetric is a great choice. If you don't run an e-commerce store, there are better options.
#2 - Segmetrics
SegMetrics is an attribution and business intelligence platform. Get clarity on where your leads come from, how they act, and how much your marketing is really worth. Connect with the other marketing tools you already use to create a single, holistic view of your entire customer journey, improve the ROI of your marketing funnels, and understand how each customer touchpoint increases or decreases the value of your leads.
Top Features- Uncover the lifetime revenue from each traffic source
- Get optimization insights without messy exports, spreadsheets or pivot tables
- Understand how each touchpoint affects Lifetime Value
- Track customer spending over months or years
- Optimize your funnel for your best segments
If you don't run an e-commerce store and are looking for good customer segmentation features, Segmetrics is a good choice. If you are looking for a more bespoke attribution system for e-commerce , there are better options.
#3 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Top Features- Marketing Analytics
- Product Analytics
- Inventory Analytics
- Automated reports and alerts
- Strong Ecommerce Support
If you are looking for a platform that supplements marketing analytics with lots of additional ecommerce analytics such as product, inventory and customer analytics this is the tool for you. If you are looking for a tool that focuses exclusively on marketing there are better options.
#4 - Enquire Labs
EnquireLabs is a post-purchase survey attribution Shopify app. In just a few steps, merchants can install Enquire, setup their survey, and immediately start collecting feedback directly from customers. Enquire approaches attribution differently than most other apps. It's attribution relies solely on post purchase customer surveys.
Top Features- “How did you hear about us?” (HDYHAU) attribution surveys
- Increased customer personalization opportunities
- Get real-time customer feedback
If you want to use exclusively post purchase surveys to handle attribution than Enquire might be a good choice. If you are looking for a more automated and data driven solution there are better options.
#5 - Dreamdata
Dreamdata is a B2B Revenue Attribution Platform that helps you build, repeat and scale success. The Dreamdata technology gathers, joins, cleans all revenue-related data in order to present actionable analysis of what drives B2B revenue. This enables companies to understand B2B attribution and make decision on what efforts to scale next.
Top Features- B2B attribution
- Single source of truth of data
- complete B2B customer journeys
- Integrates with many B2B CRM platforms and advertising tools
If you are a B2B company Dreamdata is a great choice for attribution. If you are an e-commerce store there are better options.
#6 - Polar
Polar Analytics is a comprehensive marketing analytics platform designed to empower Shopify brands with data-driven insights. It centralizes data from multiple sources, including Shopify, Google Analytics, and various advertising platforms, allowing users to visualize and analyze key performance indicators through a single dashboard. The platform simplifies the creation and monitoring of reports, offering advanced data integration and customization to enhance decision-making and business performance.
Top Features- Clean and easy to use UI
- All your data in one place
- No engineering required
- Enterprise-grade data warehousing
- Intuitive Event Tracking
If you are looking for a modern tool with a clean user interface that provides Shopify analytics this is a good tool for you. However, If you are not running Shopify, Polar won't work for you.
#7 - Triple Whale
Billed as an Operating System for Ecommerce, Triple Whale centralizes the metrics from all the tools you use into one dashboard. Triple whale also offers their own tracking pixel which unlocks their marketing attribution feature set. Their pixel tracks all your first party data to help increase your ROI on ad spend.
Top Features- Centralized dashboard
- Tracking pixel
- Multi touch attribution
- E-commerce integrations
- Event de-duplication
Triple Whale provides a great dashboard for pulling in multiple sources of marketing data and viewing it all in one place. They recently launched their own tracking pixel to provide multi-touch marketing attribution as well. If you are looking for a nice dashboard with a good UI to consolidate all of your marketing metrics Triple Whale is a good choice.
#8 - Rockerbox
Rockerbox centralizes all of your marketing spend and campaigns into one dashboard. It also deduplicates your conversions ensuring your data is clean and trustworthy. Rockerbox helps companies accurately measure the impact of their marketing activities while optimizing media spend.
Top Features- Attribution Modelling
- Incrementality Testing
- Path to Conversion
- Fully Exportable Marketing Data
- Event de-duplication
Rockerbox markets themselves as a more upmarket solution for multi-touch attribution. So if you are a medium or enterprise sized e-commerce store, Rockerbox is a good solution.
