Wicked Reports is a marketing attribution platform that helps businesses calculate ROI and LTV, optimize ad spend & streamline lead generation activities. However,here are a few key areas where Wicked Reports drops the ball.
The Weakness of Wicked Reports:- Expensive
- Hard to set up and configure
- Very slow load times
- Poor data accuracy because lack of server side tagging
- Not E-Commerce focused
In this article we will take a look at several alternatives to Wicked Reports that address these shortcomings.
#1 - ThoughtMetric
ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. Built to empower e-commerce marketers, ThoughtMetric integrates with Shopify and Woocommerce so you can easily collect data, track ads, and analyze performance.
Track the performance of all your marketing channels and understand where your customers are really coming from with ThoughtMetric's AI powered attribution.
Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.
- Track Marketing Channel Performance
- See where your customers are REALLY coming from
- Optimize Ad Spend and Increase ROI
- Server Side Tracking Technology
- Understand Customer Journey
- Integrates with Shopify, Woocommerce, Facebook Ads, Google Ads, and more
If you run an e-commerce store and are looking for a marketing attribution platform built specifically for e-commerce, ThoughtMetric is a great choice. If you don't run an e-commerce store, there are better options.
#2 - Segmetrics
SegMetrics is an attribution and business intelligence platform. Get clarity on where your leads come from, how they act, and how much your marketing is really worth. Connect with the other marketing tools you already use to create a single, holistic view of your entire customer journey, improve the ROI of your marketing funnels, and understand how each customer touchpoint increases or decreases the value of your leads.
Top Features- Uncover the lifetime revenue from each traffic source
- Get optimization insights without messy exports, spreadsheets or pivot tables
- Understand how each touchpoint affects Lifetime Value
- Track customer spending over months or years
- Optimize your funnel for your best segments
If you don't run an e-commerce store and are looking for good customer segmentation features, Segmetrics is a good choice. If you are looking for a more bespoke attribution system for e-commerce , there are better options.
#3 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Top Features- Marketing Analytics
- Product Analytics
- Inventory Analytics
- Automated reports and alerts
- Strong Ecommerce Support
If you are looking for a platform that supplements marketing analytics with lots of additional ecommerce analytics such as product, inventory and customer analytics this is the tool for you. If you are looking for a tool that focuses exclusively on marketing there are better options.
#4 - Enquire Labs
EnquireLabs is a post-purchase survey attribution Shopify app. In just a few steps, merchants can install Enquire, setup their survey, and immediately start collecting feedback directly from customers. Enquire approaches attribution differently than most other apps. It's attribution relies solely on post purchase customer surveys.
Top Features- “How did you hear about us?” (HDYHAU) attribution surveys
- Increased customer personalization opportunities
- Get real-time customer feedback
If you want to use exclusively post purchase surveys to handle attribution than Enquire might be a good choice. If you are looking for a more automated and data driven solution there are better options.
#5 - Dreamdata
Dreamdata is a B2B Revenue Attribution Platform that helps you build, repeat and scale success. The Dreamdata technology gathers, joins, cleans all revenue-related data in order to present actionable analysis of what drives B2B revenue. This enables companies to understand B2B attribution and make decision on what efforts to scale next.
Top Features- B2B attribution
- Single source of truth of data
- complete B2B customer journeys
- Integrates with many B2B CRM platforms and advertising tools
If you are a B2B company Dreamdata is a great choice for attribution. If you are an e-commerce store there are better options.
#6 - LeadsRx
Support for the broadest range of channels including digital, TV, radio, podcast, OTT, and more. Built-in identity graph solves issue of cross-device journeys. Universal Pixel collects only first-party data, which can optionally be sent to a private Data Clean Room. Real-time attribution allows you to change models on the fly. Support for both deterministic and probabilistic attribution. Measure and improve Return on Ad Spend (ROAS) and evaluate campaign performance.
Top Features- B2B attribution
- Customer Journey Analytics
- Built in identity resolution
- Integrates with many B2B CRM platforms and advertising tools
If you are a B2B site or e-commerce store that is running TV, radio, or podcast ads LeadsRx might be a good choice.
#7 - Triple Whale
Billed as an Operating System for Ecommerce, Triple Whale centralizes the metrics from all the tools you use into one dashboard. Triple whale also offers their own tracking pixel which unlocks their marketing attribution feature set. Their pixel tracks all your first party data to help increase your ROI on ad spend.
Top Features- Centralized dashboard
- Tracking pixel
- Multi touch attribution
- E-commerce integrations
- Event de-duplication
Triple Whale provides a great dashboard for pulling in multiple sources of marketing data and viewing it all in one place. They recently launched their own tracking pixel to provide multi-touch marketing attribution as well. If you are looking for a nice dashboard with a good UI to consolidate all of your marketing metrics Triple Whale is a good choice.
#8 - Rockerbox
Rockerbox centralizes all of your marketing spend and campaigns into one dashboard. It also deduplicates your conversions ensuring your data is clean and trustworthy. Rockerbox helps companies accurately measure the impact of their marketing activities while optimizing media spend.
Top Features- Attribution Modelling
- Incrementality Testing
- Path to Conversion
- Fully Exportable Marketing Data
- Event de-duplication
Rockerbox markets themselves as a more upmarket solution for multi-touch attribution. So if you are a medium or enterprise sized e-commerce store, Rockerbox is a good solution.