Triple Whale is an e-commerce analytics platform that centralizes the metrics from all the marketing tools you use.
In this post, we will explore some of the best Triple Whale alternatives and competitors.
#1 - ThoughtMetric
ThoughtMetric is a multi touch attribution platform built for e-commerce. It helps marketers track marketing performance and make data driven decisions to scale revenue. Easy to install and set up, ThoughtMetric has plugins for all of the major e-comm platforms such as Shopify, Woocommerce, BigCommerce and Magento.
Track and optimize your paid ads, email, affiliate campaigns, influencers and more by scaling the channels that drive the most valuable customers to your store and drive the most ROAS.
Top Features
- Track Paid Social, Paid Search, Email, SMS, Affiliate and Influencer Performance
- Track performance at the SKU level to see which products drive the most revenue, attract new vs. returning customers, and perform best across each channel.
- Optimize Ad Spend, Increase ROI and lower CAC
- Send Data Back To Ad Platforms to Optimize Ad Performance
- Run Post Purchase Customer Surveys
- Integrates with your e-commerce stack: Shopify, Woocommerce, Facebook Ads, Google Ads, and more
- First Party Data Tracking Technology
How does ThoughtMetric compare to Triple Whale?
ThoughtMetric and Triple Whale are both great at multi touch attribution for e-commerce. ThoughtMetric tends to be a more intuitive and easier to use at a lower price point than Triple Whale. ThoughtMetric also supports all of the e-commerce platforms, including Shopify, WooCommerce, and BigCommerce.
#2 – TrueProfit
trueprofit.io
TrueProfit is a real-time profit analytics tool made for Shopify sellers who want to track actual net profit—not just revenue or surface-level ad metrics. It automatically pulls in data from revenue, orders to product costs, shipping fees, transaction fees, and ad spend to give you a live view of your true net profit at every level: store, product, order, and ad.
Top Features
TrueProfit is a real-time profit analytics tool made for Shopify sellers who want to track actual net profit—not just revenue or surface-level ad metrics. It automatically pulls in data from revenue, orders to product costs, shipping fees, transaction fees, and ad spend to give you a live view of your true net profit at every level: store, product, order, and ad.
Top Features
- Track net profit at multiple levels: storewide, product-level, and ad-level; all in real-time.
- Quickly identify your most profitable products and optimize your product profitability.
- Automated PnL reports that are customizable and always up-to-date.
- Connect with Shopify, ad channels, shipping providers, dropshipping platforms, print on demand platforms to ensure seamless & accurate calculations.
How does TrueProfit compare to Triple Whale?
While Triple Whale excels at attribution and data visualization, TrueProfit goes deeper on financial clarity. It gives Shopify owners the tools to track real-time net profit. For brands that care about profitability, not just ad attribution, TrueProfit is often the more practical and cost-effective alternative to Triple Whale.
#3 - wetracked.io
wetracked.io
Best for: E-commerce brands who want 100% accurate server-side tracking without complexity
wetracked.io helps ecom brands stop losing conversions to iOS updates, cookie bans, and ad blockers. It tracks every purchase with server-side accuracy, and pushes that data straight into your ad manager to optimize ROAS. It’s especially appealing for marketers who are wary of browser-side limitations (like iOS restrictions and ad blockers) but don’t want the technical overhead of building a custom solution.
What stands out:
Best for: E-commerce brands who want 100% accurate server-side tracking without complexity
wetracked.io helps ecom brands stop losing conversions to iOS updates, cookie bans, and ad blockers. It tracks every purchase with server-side accuracy, and pushes that data straight into your ad manager to optimize ROAS. It’s especially appealing for marketers who are wary of browser-side limitations (like iOS restrictions and ad blockers) but don’t want the technical overhead of building a custom solution.
What stands out:
- Server-side tracking that doesn’t require developer support
- Tracks 98–100% of conversions (vs. ~40% with pixel-based tools)
- Easy integrations with Meta, Google Ads, and Shopify
How does wetracked.io compare to Triple Whale?
Compared to Triple Whale, wetracked.io is simpler and more focused on attribution accuracy than dashboards and financial overlays.
Compared to Triple Whale, wetracked.io is simpler and more focused on attribution accuracy than dashboards and financial overlays.
#4 - Conjura
conjura.com
Best for: Brands that need accurate SKU-level profit insights, not vanity metrics. Perfect for 8-figure GMV brands, aggregators, and omnichannel e-commerce sellers.
Top Features:
- Product Table: See revenue, ad spend, returns, discounts and contribution margin per SKU
- Next Best Actions: AI-driven forecasting and reporting based on all that rich omnichannel data
- Amazon Ads + Marketplace Integrations: Out-of-the-box support for sellers beyond Shopify
- Slack + Email Digests: Get daily summaries of what’s performing and what’s not
- Unique Metrics: Conjura calculates key metrics that can’t be found in a lot of other platforms such as contribution profit, contribution margin, LTV:CAC and 12 month LTV across multiple marketplaces like Amazon, eBay, Walmart and TikTok.
- ERP & OMS Integrations: Integrate with ERPs like Brightpearl and OMS systems like Cin7, Linnworks and Inventory Planner for a 360-degree view of operations.
How does Conjura compare to Triple Whale?
Conjura goes beyond dashboards, delivering actionable insights, not just data visualization. Where Triple Whale leans on pixels, Conjura digs deep into first-party data, tracking true SKU-level contribution profit across your entire product catalogue and marketplaces.
Conjura goes beyond dashboards, delivering actionable insights, not just data visualization. Where Triple Whale leans on pixels, Conjura digs deep into first-party data, tracking true SKU-level contribution profit across your entire product catalogue and marketplaces.
#5 - Reportgenix
reportgenix.com
Reportgenix is a comprehensive analytics platform designed for Shopify merchants who need instant access to their store's performance data not just basic metrics that arrive hours late. It combines real-time sales tracking, AI-powered insights, and customizable reporting to give you complete visibility into your business performance at every level: store-wide, product-specific, and customer segments.
Top Features
- Real-time data syncing - Updates every few minutes for instant sales and order tracking
- Genix AI assistant - Get intelligent insights and predictions powered by advanced AI technology
- Custom report builder - Create any report you need with drag-and-drop simplicity
- Automated scheduling - Set reports to email daily, weekly, or monthly automatically
- Smart integrations - Connect with Slack, email, and other tools for seamless workflow
How Does Reportgenix Compare to Triple Whale?
While Triple Whale focuses heavily on marketing attribution with a $149/month starting price, Reportgenix delivers comprehensive analytics at just $4.9/month. It provides the real-time tracking and business intelligence that growing Shopify stores actually need, without the enterprise complexity. For merchants who want actionable insights without breaking the budget or spending weeks on setup, Reportgenix offers a more practical and accessible alternative to Triple Whale's premium pricing.
#6 - Segmetrics
SegMetrics is an attribution and business intelligence platform. Get clarity on where your leads come from, how they act, and how much your marketing is really worth. Connect with the other marketing tools you already use to create a single, holistic view of your entire customer journey, improve the ROI of your marketing funnels, and understand how each customer touchpoint increases or decreases the value of your leads.
Top Features
- Uncover the lifetime revenue from each traffic source
- Get optimization insights without messy exports, spreadsheets or pivot tables
- Track customer spending over months or years
- Optimize your funnel for your best segments
- Understand how each touchpoint affects Lifetime Value
How does Segmetrics compare to Triple Whale?
Segmetrics isn't designed specifically for e-comm, unlike Triple Whale. This means that Segmetrics lacks some of the e-comm integrations and metrics that Triple Whale has.
#7 - TrackBee
www.trackbee.io
TrackBee helps Shopify stores turn missing conversion data into revenue. The platform captures every shopper event across the funnel server-side - from product views to purchases - and optimizes that data before sending it to Meta, Google Ads, Klaviyo, Pinterest & TikTok. TrackBee runs next to all native tracking pixels.
With TrackBee, Shopify merchants stop losing conversions, improve Meta and Google Ads performance, and recover 2–3× more abandoned cart revenue through Klaviyo flows.
Support is available via email, live chat, and WhatsApp. Pricing starts at $79 per month, and a 30-day free trial is offered.
How does TrackBee compare to Triple Whale?
Instead of focusing solely on attribution reporting, Trackbee ensures comprehensive ad tracking by capturing 100% of your conversions and events, enriching and delivering them to your advertising platforms.
How does TrackBee compare to Triple Whale?
Instead of focusing solely on attribution reporting, Trackbee ensures comprehensive ad tracking by capturing 100% of your conversions and events, enriching and delivering them to your advertising platforms.
#8 - SegmentStream
SegmentStream is an AI-powered Incrementality Measurement and Marketing Mix Optimization platform. It helps leading enterprise brands and agencies understand the true, incremental ROAS/CPA of their marketing activities and provides actionable, data-driven budget allocation recommendations to improve future performance. This is powered by unique Marginal ROAS/CPA analytics, which capture diminishing returns for each ad campaign, highlighting campaigns that are oversaturated or, conversely, underinvested with potential to scale.
With SegmentStream, you can clearly understand how to reallocate your marketing budget to maximize total revenue returns.
Top Features
- Incremental Multi-Touch Attribution powered by unique AI Visit Scoring technology
- Geo Holdout Incrementality Tests for attribution validation and calibration
- Marginal ROAS/CPA analytics to gain insights into campaign saturation and diminishing returns
- Optimal marketing mix scenario planning and budget allocation recommendations
- Automated 24/7 cross-channel budget allocation with dynamic optimization
Is this the tool for you?
If you invest over $100,000 per month in cross-channel digital ads and are looking for a way to measure true ad incrementality in a modern, cookieless world, then SegmentStream is a great choice to consider. Additionally, it can be helpful if you are uncertain whether your current budget allocation is optimal, or if you’re leaving money on the table by overinvesting or underinvesting in certain marketing channels.
#9 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Top Features
- Marketing Analytics
- Automated reports and alerts
- Strong Ecommerce Support
- Product Analytics
- Inventory Analytics
How does Glue compare to Triple Whale?
While both Glue and Triple Whale are in the land of e-commerce analytics, Triple Whale is focused more on the marketing analytics and marketing attribution side of things.
#10 - Northbeam
Through the use of first-party data collection and machine learning, Northbeam delivers actionable insights to DTC and ecommerce brands that result in a clear picture of your customers’ buying behavior.
Top Features
- Understand your true customer journey with first party data.
- Analyze your marketing performance at every level.
- Scale your ads with confidence during key seasonality.
- Lots of integrations and data connectors.
- Understand customer journey.
How does Northbeam compare to Triple Whale?
Northbeam and Triple Whale are both very similar when it comes to features. The main difference is that Northbeam supports non-Shopify stores.
#11 - Polar
Polar Analytics is a comprehensive marketing analytics platform designed to empower Shopify brands with data-driven insights. It centralizes data from multiple sources, including Shopify, Google Analytics, and various advertising platforms, allowing users to visualize and analyze key performance indicators through a single dashboard. The platform simplifies the creation and monitoring of reports, offering advanced data integration and customization to enhance decision-making and business performance.
Top Features
- Clean and easy to use UI
- All your data in one place
- No engineering required
- Enterprise-grade data warehousing
- Intuitive Event Tracking
How does Polar compare to Triple Whale?
If you are looking for a modern tool with a clean user interface that provides Shopify analytics Polar is a good tool for you. Triple Whale is focused more on marketing attribution than Polar is.
#12 - Redtrack
RedTrack.io is an ad tracking & conversion attribution platform. It helps solve growth related challenges in media-buying through sophisticated and big-data-ready technology. Great for affiliates, publishers, and ad agencies to consolidate their campaigns and data in one easy-to-use interface.
Top Features
- Attribute all conversion events
- Consolidated media buying
- Lots of integrations and data connectors
- Collaborate & share results
- Push data to other tools in your BI stack
How does Redtrack compare to Triple Whale?
Redtrack can help you track the performance of your ad campaigns for websites that aren't built on Shopify. Triple Whale is laser focused on Shopify e-commerce sites.
#13 - Rockerbox
Rockerbox centralizes all of your marketing spend and campaigns into one dashboard. It also deduplicates your conversions ensuring your data is clean and trustworthy. Rockerbox helps companies accurately measure the impact of their marketing activities while optimizing media spend.
Top Features
- Attribution Modelling
- Incrementality Testing
- Path to Conversion
- Fully Exportable Marketing Data
- Event de-duplication
How does Rockerbox compare to Triple Whale?
Rockerbox markets themselves as a more upmarket solution for multi-touch attribution. So if you are a medium or enterprise sized e-commerce store, Rockerbox might be a better fit than Triple Whale.
Frequently Asked Questions
What is the best alternative to Triple Whale?
ThoughtMetric is widely regarded as one of the top alternatives to Triple Whale. It offers intuitive multi-touch attribution, seamless integrations with Shopify, WooCommerce, BigCommerce, and ad platforms. It also often comes at a lower price point than Triple Whale.
How does ThoughtMetric compare to Triple Whale?
ThoughtMetric delivers similar attribution capabilities to Triple Whale but tends to be easier to use, and more affordable. These factors make it an excellent value choice for marketers.
Is ThoughtMetric affordable?
Yes. ThoughtMetric frequently lands at a lower price tier than Triple Whale while keeping its full feature set intact.
What if I need server-side accuracy?
What if I need server-side accuracy?
ThoughtMetric remains competitive in multi-touch attribution across client-side and server-side environments.
Interested in ThoughtMetric? Book a demo or start your free 14-day trial.
Interested in ThoughtMetric? Book a demo or start your free 14-day trial.
