Triple Whale is an ecommerce analytics platform that centralizes the metrics from all the marketing tools you use.
In this post, we will explore some of the best Triple Whale alternatives and competitors.
#1 - ThoughtMetric
ThoughtMetric is a multi touch attribution platform built for e-commerce.
It helps marketers track marketing performance and make data driven decisions to scale revenue.
Easy to install and set up, ThoughtMetric has plugins for all of the major e-comm platforms such as Shopify, Woocommerce, BigCommerce and Magento.
Track and optimize your paid ads, email, affiliate campaigns, influencers and more by scaling the channels that drive the most valuable customers to your store and drive the most ROAS.
- Track Paid Social, Paid Search, Email, SMS, Affiliate and Influencer Performance
- Optimize Ad Spend, Increase ROI and lower CAC
- Send Data Back To Ad Platforms to Optimize Ad Performance
- Run Post Purchase Customer Surveys
- Integrates with your e-commerce stack: Shopify, Woocommerce, Facebook Ads, Google Ads, and more
- First Party Data Tracking Technology
ThoughtMetric and Triple Whale are both great at multi touch attribution for e-commerce. ThoughtMetric tends to be a more intuitive and easier to use at a lower price point than Triple Whale. ThoughtMetric also supports all of the e-commerce platforms including Shopify, WooCommerce, and BigCommerce.
#2 - Wicked Reports
Wicked Reports is a multi-touch marketing attribution software built to deliver data insights for all of your paid marketing activities. Wicked reports is built for both b2b and ecommerce stores. It has integrations with many common tools such as Shopify, Klaviyo, and ReCharge.
Top Features- Multi-touch attribution
- Tracking pixel
- Collect all your marketing data in one place
- Integrations with Shopify, Klaviyo, and ReCharge
- Intuitive Event Tracking
The main difference between these two is that Wicked Reports isn't designed specifically for e-comm. Wicked also supports B2B and lead gen websites. While this can be a bonus if you are running a lead gen site, it means that the Wicked lacks some of the e-comm integrations and metrics that you will find in Triple Whale.
#3 - Segmetrics
SegMetrics is an attribution and business intelligence platform. Get clarity on where your leads come from, how they act, and how much your marketing is really worth. Connect with the other marketing tools you already use to create a single, holistic view of your entire customer journey, improve the ROI of your marketing funnels, and understand how each customer touchpoint increases or decreases the value of your leads.
Top Features- Uncover the lifetime revenue from each traffic source
- Get optimization insights without messy exports, spreadsheets or pivot tables
- Track customer spending over months or years
- Optimize your funnel for your best segments
- Understand how each touchpoint affects Lifetime Value
Segmetrics isn't designed specifically for e-comm, unlike Triple Whale. This means that Segmetrics lacks some of the e-comm integrations and metrics that Triple Whale has.
#4 - SegmentStream
SegmentStream is an AI-powered Incrementality Measurement and Marketing Mix Optimization platform. It helps leading enterprise brands and agencies understand the true, incremental ROAS/CPA of their marketing activities and provides actionable, data-driven budget allocation recommendations to improve future performance. This is powered by unique Marginal ROAS/CPA analytics, which capture diminishing returns for each ad campaign, highlighting campaigns that are oversaturated or, conversely, underinvested with potential to scale.
With SegmentStream, you can clearly understand how to reallocate your marketing budget to maximize total revenue returns.
Top Features- Incremental Multi-Touch Attribution powered by unique AI Visit Scoring technology
- Geo Holdout Incrementality Tests for attribution validation and calibration
- Marginal ROAS/CPA analytics to gain insights into campaign saturation and diminishing returns
- Optimal marketing mix scenario planning and budget allocation recommendations
- Automated 24/7 cross-channel budget allocation with dynamic optimization
If you invest over $100,000 per month in cross-channel digital ads and are looking for a way to measure true ad incrementality in a modern, cookieless world, then SegmentStream is a great choice to consider. Additionally, it can be helpful if you are uncertain whether your current budget allocation is optimal, or if you’re leaving money on the table by overinvesting or underinvesting in certain marketing channels.
#5 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Top Features- Marketing Analytics
- Automated reports and alerts
- Strong Ecommerce Support
- Product Analytics
- Inventory Analytics
While both Glue and Triple Whale are in the land of e-commerce analytics, Triple Whale is focused more on the marketing analytics and marketing attribution side of things.
#6 - Northbeam
Through the use of first-party data collection and machine learning, Northbeam delivers actionable insights to DTC and ecommerce brands that result in a clear picture of your customers’ buying behavior.
Top Features- Understand your true customer journey with first party data.
- Analyze your marketing performance at every level.
- Scale your ads with confidence during key seasonality.
- Lots of integrations and data connectors.
- Understand customer journey.
Northbeam and Triple Whale are both very similar when it comes to features. The main difference is that Northbeam supports non-Shopify stores.
#7 - Polar
Polar Analytics is a comprehensive marketing analytics platform designed to empower Shopify brands with data-driven insights. It centralizes data from multiple sources, including Shopify, Google Analytics, and various advertising platforms, allowing users to visualize and analyze key performance indicators through a single dashboard. The platform simplifies the creation and monitoring of reports, offering advanced data integration and customization to enhance decision-making and business performance.
Top Features- Clean and easy to use UI
- All your data in one place
- No engineering required
- Enterprise-grade data warehousing
- Intuitive Event Tracking
If you are looking for a modern tool with a clean user interface that provides Shopify analytics Polar is a good tool for you. Triple Whale is focused more on marketing attribution than Polar is.
#8 - Redtrack
RedTrack.io is an ad tracking & conversion attribution platform. It helps solve growth related challenges in media-buying through sophisticated and big-data-ready technology. Great for affiliates, publishers, and ad agencies to consolidate their campaigns and data in one easy-to-use interface.
Top Features- Attribute all conversion events
- Consolidated media buying
- Lots of integrations and data connectors
- Collaborate & share results
- Push data to other tools in your BI stack
Redtrack can help you track the performance of your ad campaigns for websites that aren't built on Shopify. Triple Whale is laser focused on Shopify e-commerce sites.
#9 - Rockerbox
Rockerbox centralizes all of your marketing spend and campaigns into one dashboard. It also deduplicates your conversions ensuring your data is clean and trustworthy. Rockerbox helps companies accurately measure the impact of their marketing activities while optimizing media spend.
Top Features- Attribution Modelling
- Incrementality Testing
- Path to Conversion
- Fully Exportable Marketing Data
- Event de-duplication
Rockerbox markets themselves as a more upmarket solution for multi-touch attribution. So if you are a medium or enterprise sized e-commerce store, Rockerbox might be a better fit than Triple Whale.
