Rockerbox is a marketing attribution platform that centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy.
In this article we will take a look at several Rockerbox alternatives and competitors.
#1 - ThoughtMetric
ThoughtMetric is a multi touch attribution platform built for e-commerce.
It helps marketers track marketing performance and make data driven decisions to scale revenue.
Easy to install and set up, ThoughtMetric has plugins for all of the major e-comm platforms such as Shopify, Woocommerce, BigCommerce and Magento.
Track and optimize your paid ads, email, affiliate campaigns, influencers and more by scaling the channels that drive the most valuable customers to your store and drive the most ROAS.
- Track Paid Social, Paid Search, Email, SMS, Affiliate and Influencer Performance
- Optimize Ad Spend, Increase ROI and lower CAC
- Send Data Back To Ad Platforms to Optimize Ad Performance
- Run Post Purchase Customer Surveys
- Integrates with your e-commerce stack: Shopify, Woocommerce, Facebook Ads, Google Ads, and more
- First Party Data Tracking Technology
If you run an e-commerce store and are looking for a marketing attribution platform built specifically for e-commerce, ThoughtMetric is a great choice. If you don't run an e-commerce store, there are better options.
#2 - Northbeam
Through the use of first-party data collection and machine learning, Northbeam delivers actionable insights to DTC and ecommerce brands that result in a clear picture of your customers’ buying behavior.
Top Features- Understand your true customer journey with first party data.
- Analyze your marketing performance at every level.
- Scale your ads with confidence during key seasonality.
- Lots of integrations and data connectors.
- Understand customer journey.
If you are looking for a well rounded multi touch attribution tool then this is a good option.
#3 - SegmentStream
SegmentStream is an AI-powered Incrementality Measurement and Marketing Mix Optimization platform. It helps leading enterprise brands and agencies understand the true, incremental ROAS/CPA of their marketing activities and provides actionable, data-driven budget allocation recommendations to improve future performance. This is powered by unique Marginal ROAS/CPA analytics, which capture diminishing returns for each ad campaign, highlighting campaigns that are oversaturated or, conversely, underinvested with potential to scale.
With SegmentStream, you can clearly understand how to reallocate your marketing budget to maximize total revenue returns.
Top Features- Incremental Multi-Touch Attribution powered by unique AI Visit Scoring technology
- Geo Holdout Incrementality Tests for attribution validation and calibration
- Marginal ROAS/CPA analytics to gain insights into campaign saturation and diminishing returns
- Optimal marketing mix scenario planning and budget allocation recommendations
- Automated 24/7 cross-channel budget allocation with dynamic optimization
If you invest over $100,000 per month in cross-channel digital ads and are looking for a way to measure true ad incrementality in a modern, cookieless world, then SegmentStream is a great choice to consider. Additionally, it can be helpful if you are uncertain whether your current budget allocation is optimal, or if you’re leaving money on the table by overinvesting or underinvesting in certain marketing channels.
#4 - Segmetrics
SegMetrics is an attribution and business intelligence platform. Get clarity on where your leads come from, how they act, and how much your marketing is really worth. Connect with the other marketing tools you already use to create a single, holistic view of your entire customer journey, improve the ROI of your marketing funnels, and understand how each customer touchpoint increases or decreases the value of your leads.
Top Features- Uncover the lifetime revenue from each traffic source
- Get optimization insights without messy exports, spreadsheets or pivot tables
- Understand how each touchpoint affects Lifetime Value
- Track customer spending over months or years
- Optimize your funnel for your best segments
If you don't run an e-commerce store and are looking for good customer segmentation features, Segmetrics is a good choice. If you are looking for a more bespoke attribution system for e-commerce , there are better options.
#5 - Fairing Labs
Fairing is a post-purchase survey attribution Shopify app. In just a few steps, merchants can install Enquire, setup their survey, and immediately start collecting feedback directly from customers. Enquire approaches attribution differently than most other apps. It's attribution relies solely on post purchase customer surveys.
Top Features- “How did you hear about us?” (HDYHAU) attribution surveys
- Increased customer personalization opportunities
- Get real-time customer feedback
If you want to use exclusively post purchase surveys to handle attribution than Enquire might be a good choice. If you are looking for a more automated and data driven solution there are better options.
#6 - LeadsRx
Support for the broadest range of channels including digital, TV, radio, podcast, OTT, and more. Built-in identity graph solves issue of cross-device journeys. Universal Pixel collects only first-party data, which can optionally be sent to a private Data Clean Room. Real-time attribution allows you to change models on the fly. Support for both deterministic and probabilistic attribution. Measure and improve Return on Ad Spend (ROAS) and evaluate campaign performance.
Top Features- B2B attribution
- Customer Journey Analytics
- Built in identity resolution
- Integrates with many B2B CRM platforms and advertising tools
If you are a B2B site or e-commerce store that is running TV, radio, or podcast ads LeadsRx might be a good choice.
#7 - Dreamdata
Dreamdata is a B2B Revenue Attribution Platform that helps you build, repeat and scale success. The Dreamdata technology gathers, joins, cleans all revenue-related data in order to present actionable analysis of what drives B2B revenue. This enables companies to understand B2B attribution and make decision on what efforts to scale next.
Top Features- B2B attribution
- Single source of truth of data
- complete B2B customer journeys
- Integrates with many B2B CRM platforms and advertising tools
If you are a B2B company Dreamdata is a great choice for attribution. If you are an e-commerce store there are better options.
#8 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Top Features- Marketing Analytics
- Product Analytics
- Inventory Analytics
- Automated reports and alerts
- Strong Ecommerce Support
If you are looking for a platform that supplements marketing analytics with lots of additional ecommerce analytics such as product, inventory and customer analytics this is the tool for you. If you are looking for a tool that focuses exclusively on marketing there are better options.
#9 - Polar
Polar Analytics is a comprehensive marketing analytics platform designed to empower Shopify brands with data-driven insights. It centralizes data from multiple sources, including Shopify, Google Analytics, and various advertising platforms, allowing users to visualize and analyze key performance indicators through a single dashboard. The platform simplifies the creation and monitoring of reports, offering advanced data integration and customization to enhance decision-making and business performance.
Top Features- Clean and easy to use UI
- All your data in one place
- No engineering required
- Enterprise-grade data warehousing
- Intuitive Event Tracking
If you are looking for a modern tool with a clean user interface that provides Shopify analytics this is a good tool for you. However, If you are not running Shopify, Polar won't work for you.
