"We looked at a number of competitors in the space, but ultimately chose ThoughtMetric because of its easy-to-understand interface and the support offered during and after implementation."
"With ThoughtMetric, we were able to refine our analytics and provide verifiable proof of the revenue we were driving in a previously underperforming area of the business."
If you're running an ecommerce business, then you know that it's crucial to gain knowledge on how your marketing campaigns are performing. This is where Google Data Studio comes in handy. However, if you need more features and control than what Google Data Studio offers, then there are some great alternatives for data visualization software out there!
The Weakness of Google Data Studio
Google data studio provides some nice visuals and dashboards once you get it set up. However, It can be a huge pain to get configured! Between setting up data connectors, building and configuring reports and visualizations from scratch, and fixing data flow breakages. Yuck!
In this article we will take a look at several alternatives to Google Data Studio that address these shortcomings.
ThoughtMetric is a multi touch attribution platform built for e-commerce. It helps marketers track marketing performance and make data driven decisions to scale revenue. Easy to install and set up, ThoughtMetric has plugins for all of the major e-comm platforms such as Shopify, Woocommerce, BigCommerce and Magento.
Track and optimize your paid ads, email, affiliate campaigns, influencers and more by scaling the channels that drive the most valuable customers to your store and drive the most ROAS.
Track performance at the SKU level to see which products drive the most revenue, attract new vs. returning customers, and perform best across each channel.
Optimize Ad Spend, Increase ROI and lower CAC
Send Data Back To Ad Platforms to Optimize Ad Performance
Run Post Purchase Customer Surveys
Integrates with your e-commerce stack: Shopify, Woocommerce, Facebook Ads, Google Ads, and more
First Party Data Tracking Technology
Is this the tool for you?
If you run an e-commerce store and are looking for a marketing attribution platform built specifically for e-commerce, ThoughtMetric is a great choice. If you don't run an e-commerce store, there are better options.
#2 - Dashthis
Dashthis is an automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Dashthis has dozens of preset dashboard templates that allows you to quickly set up reports and dashboards. You can start with one of their preset dashboards then customize it to meet your needs. With a variety of dashboards from SEO, PPC, social media, email marketing, and sales you should have a good starting point for anything you need.
Top Features
Preset dashboard templates
Multi-source dashboards
Custom KPI widgets
Facebook Ad and Google Ad Integrations
White Label Reporting
Is this the tool for you?
If you are looking for a dashboarding tool that is quick and easy to get set up with lots of integrations, this is a good tool for you.
#3 - Klipfolio
Klipfolio is a great dashboard tool for ecommerce. With it, you can create interactive dashboards that are customized to fit your needs in visual and fun ways. Klipfolio is better suited for power users, with many advanced features such as formulas, functions and data modelling.
Top Features
Preset dashboard templates
Extremely customizable dashboards
Custom styling for dashboards
Integrates with Shopify and Woocommerce
Facebook Ad and Google Ad Integrations
White Label
Is this the tool for you?
If you are looking for an advanced dashboarding tool that has lots of high powered features but is not as beginner friendly this is a good option.
#4 - Databox
Databox is a dashboarding tool that tracks all of your data. It's easy to use and allows you to track everything from order totals, product performance, customer engagement rates, average cart size and more in real time. Mix and match data from different sources in one dashboard to get a more complete view of your performance at a glance. Databox offers dozens of one-click integrations with sources like Google Analytics, Salesforce, HubSpot, Mixpanel, Facebook, Shopify, and more. With a simple drag-and-drop designer, creating strong dashboards is easier than ever.
Top Features
Preset Dashboard Templates
Customizable Dashboards
Custom Alerts
Custom KPIs
Dozens of integrations
White Label
Is this the tool for you?
If you are looking for a dashboarding tool with tons of pre-built dashboards and integrations this is a good choice.
#5 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
Top Features
Marketing Analytics
Product Analytics
Inventory Analytics
Automated reports and alerts
Strong Ecommerce Support
If you are looking for a platform that supplements marketing analytics with lots of additional ecommerce analytics such as product, inventory and customer analytics this is the tool for you. If you are looking for a tool that focuses exclusively on marketing there are better options.
#6 - Conversific
Conversific is a new kind of analytics tool for Shopify that assists you optimize your traffic and conversion, gather better data and grow online sales. Conversific isn't super customizable but it's very easy to get started. All you have to do is connect your data sources and you are ready to go. No need to configure and set up custom dashboards.
Top Features
Easy to get started
Built in support for Shopify and Woocommerce
Web Analytics
Customer analytics
Product insights
Is this the tool for you?
If you are looking for an analytics tool that is easy to get set up and has a lot of depth but isn't as customizable, this is a good pick for you.
Polar Analytics is a comprehensive marketing analytics platform designed to empower Shopify brands with data-driven insights. It centralizes data from multiple sources, including Shopify, Google Analytics, and various advertising platforms, allowing users to visualize and analyze key performance indicators through a single dashboard. The platform simplifies the creation and monitoring of reports, offering advanced data integration and customization to enhance decision-making and business performance.
Top Features
Clean and easy to use UI
All your data in one place
No engineering required
Enterprise-grade data warehousing
Intuitive Event Tracking
Is this the tool for you?
If you are looking for a modern tool with a clean user interface that provides Shopify analytics this is a good tool for you. However, If you are not running Shopify, Polar won't work for you.
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