If you're running an ecommerce business, then you know that it's crucial to gain knowledge on how your marketing campaigns are performing. This is where Google Data Studio comes in handy. However, if you need more features and control than what Google Data Studio offers, then there are some great alternatives for data visualization software out there!
The Weakness of Google Data StudioGoogle data studio provides some nice visuals and dashboards once you get it set up. However, It can be a huge pain to get configured! Between setting up data connectors, building and configuring reports and visualizations from scratch, and fixing data flow breakages. Yuck!
In this article we will take a look at several alternatives to Google Data Studio that address these shortcomings.
#1 - ThoughtMetric
ThoughtMetric is a marketing analytics tool built specifically for ecommerce. ThoughtMetric helps you understand which marketing channels and campaigns drive the most sales and the highest value customers. It has built in integrations for Shopify, Woocommerce, Google Ads, and Facebook Ads to automatically track marketing spend, ROAS, orders, revenue, returns, average order value, and other important ecommerce metrics.
- Track Marketing Channel Performance
- Track Ad Campaign Performance
- Understand Customer Journey
- Integrates with Shopify and Woocommerce
- Facebook Ad and Google Ad Integrations
- White Label
If you're looking for a marketing analytics and attribution platform built specifically with ecommerce in mind, ThoughtMetric is a good choice. If you are looking for product or inventory analytics, there are better options.
#2 - Dashthis
Dashthis is an automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Dashthis has dozens of preset dashboard templates that allows you to quickly set up reports and dashboards. You can start with one of their preset dashboards then customize it to meet your needs. With a variety of dashboards from SEO, PPC, social media, email marketing, and sales you should have a good starting point for anything you need.
- Preset dashboard templates
- Multi-source dashboards
- Custom KPI widgets
- Facebook Ad and Google Ad Integrations
- White Label Reporting
If you are looking for a dashboarding tool that is quick and easy to get set up with lots of integrations, this is a good tool for you.
#3 - Klipfolio
Klipfolio is a great dashboard tool for ecommerce. With it, you can create interactive dashboards that are customized to fit your needs in visual and fun ways. Klipfolio is better suited for power users, with many advanced features such as formulas, functions and data modelling.
- Preset dashboard templates
- Extremely customizable dashboards
- Custom styling for dashboards
- Integrates with Shopify and Woocommerce
- Facebook Ad and Google Ad Integrations
- White Label
If you are looking for an advanced dashboarding tool that has lots of high powered features but is not as beginner friendly this is a good option.
#4 - Databox
Databox is a dashboarding tool that tracks all of your data. It's easy to use and allows you to track everything from order totals, product performance, customer engagement rates, average cart size and more in real time. Mix and match data from different sources in one dashboard to get a more complete view of your performance at a glance. Databox offers dozens of one-click integrations with sources like Google Analytics, Salesforce, HubSpot, Mixpanel, Facebook, Shopify, and more. With a simple drag-and-drop designer, creating strong dashboards is easier than ever.
- Preset Dashboard Templates
- Customizable Dashboards
- Custom Alerts
- Custom KPIs
- Dozens of integrations
- White Label
If you are looking for a dashboarding tool with tons of pre-built dashboards and integrations this is a good choice.
#5 - Glew
Glew is an ecommerce analytics platform that is built exclusively for ecommerce. Glew delivers multichannel business intelligence and analytics for ecommerce merchants, digital agencies It goes way beyond your standard marketing analysis platform and also includes product analysis, inventory analysis, and customer analysis. It has built in support for all of the major ecommerce platforms such as Shopify, WooCommerce, and BigCommerce.
- Marketing Analytics
- Product Analytics
- Inventory Analytics
- Automated reports and alerts
- Strong Ecommerce Support
If you are looking for a platform that supplements marketing analytics with lots of additional ecommerce analytics such as product, inventory and customer analytics this is the tool for you. If you are looking for a tool that focuses exclusively on marketing there are better options.
#6 - Conversific
Conversific is a new kind of analytics tool for Shopify that assists you optimize your traffic and conversion, gather better data and grow online sales. Conversific isn't super customizable but it's very easy to get started. All you have to do is connect your data sources and you are ready to go. No need to configure and set up custom dashboards.
- Easy to get started
- Built in support for Shopify and Woocommerce
- Web Analytics
- Customer analytics
- Product insights
If you are looking for an analytics tool that is easy to get set up and has a lot of depth but isn't as customizable, this is a good pick for you.
#7 - Oribi
Oribi is a relatively new tool in the marketing analytics space that prioritizes ease of use and user friendliness. There are no complicated reports or algorithms - just simple data visualizations that make sense for marketing. Oribi has good ecommerce support built in as well. It supports all the major ecommerce platforms such as Shopify, Woocommerce, and BigCommerce out of the box. With this ecommerce support comes a solid set of ecommerce analytics reports that you won't find on Google Analytics such as cart abandonment analysis, recent purchase analysis, and product analysis.
- Clean and easy to use UI
- Built in support for Shopify and Woocommerce
- Web Analytics
- Cart Abandonment Optimization
- Intuitive Event Tracking
If you are looking for a modern tool with a clean user interface and decent ecommerce support this is a good tool for you. However, If you are a power user looking for loads of features there are better options to consider.