Instagram is one of the most popular social media platforms in the world, with over 1 billion active monthly users. Facebook Ads Manager, on the other hand, is a powerful tool for creating and managing advertising campaigns. By linking Instagram to Facebook Ads Manager, you can reach a wider audience and streamline your social media advertising efforts. In this guide, we'll show you how to do it step-by-step.
Why Connect Instagram to Facebook Ads Manager?
The first question you might be asking is why link Instagram to Facebook Ads Manager in the first place? There are many benefits to doing so, such as:
Benefits of Linking Instagram to Facebook Ads Manager
- Increased reach: By using Facebook Ads Manager to run Instagram ads, you can reach a larger audience.
- Better targeting: Facebook Ads Manager has powerful targeting options that you can use to create more effective Instagram ads.
- Streamlined advertising: By linking your accounts, you can manage all your social media advertising efforts in one place.
But there are even more benefits to connecting Instagram to Facebook Ads Manager that you may not have considered:
Additional Benefits of Linking Instagram to Facebook Ads Manager
1. Access to Instagram Insights: By linking your accounts, you'll gain access to Instagram Insights, which provides valuable information about your followers and the performance of your Instagram content. You can use this data to create more effective ads that resonate with your target audience.
2. Cross-promotion: Linking Instagram to Facebook Ads Manager allows you to easily cross-promote your content across both platforms. You can create ads that run on both Facebook and Instagram, increasing your reach and exposure.
3. Cost-effective advertising: Facebook Ads Manager offers a range of budgeting options, including cost-per-click (CPC) and cost-per-impression (CPM), which can help you optimize your ad spend. By using these tools, you can create cost-effective Instagram ads that deliver results without breaking the bank.
4. Creative flexibility: Facebook Ads Manager offers a wide range of ad formats, including carousel ads, video ads, and more. By using these formats, you can create more engaging and visually appealing Instagram ads that capture the attention of your target audience.
5. Increased engagement: By linking Instagram to Facebook Ads Manager, you can create ads that encourage user engagement, such as likes, comments, and shares. This can help increase your brand visibility and build a loyal following on Instagram.
Overall, there are many compelling reasons to connect Instagram to Facebook Ads Manager. By doing so, you can take advantage of powerful targeting options, access valuable insights, and create cost-effective ads that deliver results. So if you haven't already linked your accounts, now is the time to do so!
Preparing Your Accounts for Linking
Before you can link Instagram to Facebook Ads Manager, you need to make sure that your accounts are set up correctly. By doing so, you can ensure that your Instagram ads reach the right audience, increase your brand awareness, and drive more traffic to your website.
Ensure Your Instagram Account is a Business Profile
To link your Instagram account to Facebook Ads Manager, it needs to be a business profile. A business profile gives you access to valuable insights about your audience and the performance of your posts. If your account is not yet a business profile, you can easily switch to one by following these steps:
- Log into your Instagram account and go to your profile.
- Tap the three horizontal lines in the top right corner of the screen.
- Select “Settings” and then “Account”.
- Tap “Switch to Professional Account” and select “Business”.
- Follow the instructions to connect your Facebook Page to your Instagram account.
Once you have a business profile, you can access features like Instagram Insights, which provides you with data on your audience demographics, engagement rates, and more. This information can help you create more effective Instagram ads that resonate with your target audience.
Set Up Your Facebook Business Manager Account
You also need to have a Facebook Business Manager account to link Instagram to Facebook Ads Manager. Facebook Business Manager is a powerful tool that allows you to manage your Facebook Pages, ad accounts, and other assets in one place. If you don't have a Business Manager account yet, you can create one by following these steps:
- Go to the Facebook Business Manager website and click “Create Account”.
- Enter your business name and email address.
- Follow the prompts to complete the setup process.
With Business Manager, you can delegate access to your Facebook assets to team members, partners, or agencies while maintaining control over who can see and edit them. This makes it easier to collaborate on ad campaigns and keep your Facebook assets organized.
Connect Your Facebook Page to Business Manager
Finally, you need to connect your Facebook Page to Business Manager. By doing so, you can manage your Page and create ads for it directly from Business Manager. Here's how to do it:
- Go to Business Manager and select your account.
- Click “Add New Assets” and then “Page”.
- Enter your Facebook Page URL and follow the prompts to add it to Business Manager.
Once your Facebook Page is connected to Business Manager, you can create and manage ads for your Page using Ads Manager. You can also assign roles to team members or partners to help you manage your ad campaigns more efficiently.
Linking Instagram to Facebook Ads Manager
Now that your accounts are set up correctly, you're ready to link your Instagram account to Facebook Ads Manager.
Step 1: Navigate to the Business Manager Settings
Log into your Facebook Business Manager account and navigate to the Business Settings.
Step 2: Add Your Instagram Account
Click “Instagram Accounts” and then “Add”. Follow the prompts to connect your Instagram account to Facebook Ads Manager.
Step 3: Assign Ad Accounts and Team Members
Next, you need to assign your Instagram account to the appropriate ad account(s) and team members in your Business Manager account.
Step 4: Verify the Connection
Finally, you need to verify that the connection between your Instagram account and Facebook Ads Manager is working correctly. To do so, navigate to “Ad Accounts” in Business Manager and select your account. Then, click “Instagram Accounts” and check that your Instagram account is listed and connected.
Creating Ads for Instagram in Facebook Ads Manager
Now that your accounts are linked, you can start creating ads for Instagram in Facebook Ads Manager.
Choose Your Advertising Objective
The first step is to choose your advertising objective. Facebook Ads Manager offers a wide range of objectives, from brand awareness to lead generation.
Define Your Target Audience
Next, you need to define your target audience. Facebook Ads Manager has powerful targeting options that you can use to create more effective Instagram ads, such as demographics, interests, behaviors, and more.
Select Your Ad Placements
When creating an ad in Facebook Ads Manager, you can choose to display it on Instagram, Facebook, or both. Make sure to select Instagram as a placement option.
Design Your Ad Creative
Designing your ad creative is where you can get creative and showcase your product or service. You can use images, videos, or a combination of both.
Set Your Budget and Schedule
Finally, set your budget and schedule for your Instagram ad campaign. Facebook Ads Manager allows you to set a daily or lifetime budget and choose when you want your ads to run.
With this step-by-step guide, you can easily link your Instagram account to Facebook Ads Manager and start creating effective ads for Instagram. By streamlining your social media advertising efforts and reaching a wider audience, you can take your business to the next level.