Backlinks: E-Commerce Explained

Learn how backlinks can boost your e-commerce website's visibility and increase traffic.

Understanding Backlinks in E-Commerce

Simply put, backlinks are incoming links to a website. They are also known as inbound links or incoming links. A backlink is created when one website links to another website. Backlinks can originate from other websites, social media platforms, or online directories.

What are Backlinks?

As stated before, backlinks refer to links that point to a webpage from another webpage. Backlinks are instrumental in SEO and are considered a ranking factor by search engines. When a webpage has several high-quality backlinks, it signals to search engines that it is a trustworthy and authoritative source of information. Consequently, search engines reward such websites with better search rankings.

Backlinks can be categorized into two types: do-follow and no-follow. Do-follow links pass on link equity and help in improving the search engine rankings of the linked-to website. No-follow links, on the other hand, do not pass on link equity and do not have a direct impact on the search engine rankings of the linked-to website.

It is important to note that not all backlinks are created equal. High-quality backlinks come from authoritative websites that have relevant content and high domain authority. Low-quality backlinks, on the other hand, come from spammy websites or websites with irrelevant content.

Why are Backlinks Important for E-Commerce Websites?

E-commerce websites can benefit from backlinks because they increase domain authority and help in online visibility. High-quality backlinks signal to search engines that the e-commerce website is legitimate and relevant. This can lead to higher organic search rankings, increased traffic, and subsequently more revenue. Backlinks also boost the website's credibility and increase brand awareness, making it easier for customers to find e-commerce websites.

In addition to improving search engine rankings, backlinks can also drive referral traffic to e-commerce websites. When a website links to an e-commerce website, it exposes the e-commerce website to a new audience, potentially leading to new customers and increased sales.

It is important for e-commerce websites to focus on building high-quality backlinks rather than just acquiring a large number of backlinks. High-quality backlinks can have a significant impact on the search engine rankings and online visibility of e-commerce websites, while low-quality backlinks can have a negative impact.

Overall, backlinks are an important aspect of SEO and online visibility for e-commerce websites. By focusing on building high-quality backlinks, e-commerce websites can improve their search engine rankings, drive referral traffic, and increase revenue.

Types of Backlinks for E-Commerce

Backlinks are an essential component of any successful e-commerce website's SEO strategy. They help to improve the website's search engine ranking and increase its visibility to potential customers. There are three categories of backlinks that exist, namely natural backlinks, manual backlinks, and self-created backlinks.

Natural Backlinks

Natural backlinks are links that are created when other websites discover and link to an e-commerce website's content. These backlinks are unsolicited and indicate that the e-commerce website is an authority in its niche. Natural backlinks are highly valued by search engines as they are seen as a vote of confidence in the website's content.

For example, if an e-commerce website sells organic skincare products, a natural backlink could come from a popular beauty blogger who writes a glowing review of the website's products and links to their website. This type of backlink not only improves the website's search engine ranking but also brings in potential customers who trust the blogger's opinion.

Manual Backlinks

Manual backlinks are created by reaching out to other websites and requesting them to link to an e-commerce website. This method of creating backlinks takes time and effort, but it helps the e-commerce website to control the anchor text used in linking to its site. Anchor text is the clickable text that appears in a hyperlink and is an important factor in determining the relevance of the link to the website's content.

For example, if the e-commerce website sells handmade jewelry, they could reach out to a fashion blogger and request a backlink using the anchor text "handmade jewelry" or "unique jewelry." This helps to improve the website's search engine ranking for those specific keywords.

Self-Created Backlinks

Self-created backlinks are links created by the e-commerce website. They include forum signatures, blog comments, and social media profiles. However, caution should be taken when creating such links as they can be seen as spammy if overdone. It is important to ensure that the links are relevant and add value to the conversation.

For example, if the e-commerce website sells athletic wear, they could leave a comment on a fitness blog with a link to their website. The comment could be a helpful tip on how to choose the right workout clothes or a review of their products. This adds value to the conversation and helps to drive traffic to the website.

In conclusion, backlinks are an important part of any e-commerce website's SEO strategy. By creating natural, manual, and self-created backlinks, the website can improve its search engine ranking and increase its visibility to potential customers. However, it is important to ensure that the links are relevant and add value to the conversation.

Strategies for Building E-Commerce Backlinks

Building backlinks can be time-consuming and challenging. However, e-commerce websites can use the following strategies to build high-quality backlinks.

Creating High-Quality Content

High-quality content is essential in attracting natural backlinks. When an e-commerce website creates informative and helpful content, other websites are more likely to link to it.

Guest Blogging

Guest blogging is when an e-commerce website creates content for another website in exchange for a backlink. This strategy can help e-commerce websites reach new audiences and improve their domain authority.

Influencer Partnerships

Collaborating with influencers is a great way for e-commerce websites to reach new audiences and build high-quality backlinks. When influencers share a link to an e-commerce website, their followers are more likely to visit the website.

Social Media Marketing

Social media platforms such as Facebook, Twitter, Pinterest, and Instagram can help e-commerce websites connect with potential customers and build high-quality backlinks.

Analyzing Your E-Commerce Backlink Profile

Understanding an e-commerce website's backlink profile can aid in identifying where it needs improvement. Here are some tools for analyzing backlinks.

Tools for Backlink Analysis

Tools such as Ahrefs, Majestic SEO, and Moz can help analyze a website's backlinks, including the domains linking to the website, the anchor text used, and the quality of the backlinks. This analysis can help identify any toxic backlinks and opportunities for improvement.

Identifying High-Quality Backlinks

High-quality backlinks come from authoritative websites with relevant content. They should have the proper anchor text and link to a relevant page on the e-commerce website. Identifying high-quality backlinks can help e-commerce websites improve their rankings.

Spotting and Disavowing Toxic Backlinks

Occasionally, e-commerce websites may have toxic backlinks. These are links from spammy websites that can negatively impact the website's ranking. Identifying and disavowing these backlinks can improve the e-commerce website's SEO status.


Backlinks are an essential element of SEO for e-commerce websites. Investing time and effort into building high-quality backlinks can help e-commerce websites improve their search engine rankings, attract more traffic, and increase revenue. With the right strategies and tools, e-commerce websites can build a robust backlink profile, boost their credibility, and increase brand awareness.

Do you want to make better marketing decisions?

Try ThoughtMetric and start understanding the performance of your e-commerce marketing today.

Sign up for free