With over 1 BILLION monthly active users, half of whom log in EVERY single day, Instagram has become central to how eCommerce companies showcase their brands and engage with prospects, partners, and consumers. Chances are if you are getting started with your social media marketing efforts, you’ll likely need to create an Instagram account for your brand.
If you are promoting a business using Instagram you definitely want to set up an Instagram business account. Business accounts allow you to access realtime metrics on how your posts and stories are performing, as well as gives you insights into your followers and audience. In addition to better metrics, business accounts allow you to run ads on instagram, and use advanced features like IG checkout, quick replies, and product tagging.
There are two different types of instagram business account. A Professional Business account, and a Professional Creator account. Which type is right for you depends on what your needs and goals are.
Business accounts offer a wealth of benefits to brands / companies of all sizes. Below are the top seven:
Creator IG accounts are a new subset of the Professional account type. In its press release, Instagram describe the reason for its existence accordingly, “existing tools around business profiles make it difficult to track creator follower growth and engagement over time and that existing business tools weren’t designed with them [Creators] in mind”. Instagram wanted to empower the creator community with tools to build a brand. That translated into 4 features:
To get an Instagram business account first you must have the Instagram app and a normal Instagram account. If you need to create an Instagram account you can do that on the Instagram website.
Certain third party apps (like Hootsuite or ThoughtMetric) require your Instagram account to be connected to a Facebook page in order to access your Instagram account for analytics or post scheduling. This part is a bit confusing because it is a different connection than the last step of the Instagram business account creation flow.
If you are using an app that requires access to your Instagram account, follow the steps below.
Once your Instagram account is converted to a business account you will be able to see insights on your posts, stories and profile in the Instagram app. There are three different places where you can see insight data.
To see analytics for an individual post, navigate to the post and tap View Insights in the bottom-left corner.
To see analytics for a story, navigate to the story and tap the icon in the bottom-left corner.
To see analytics for a story, navigate to the settings menu and tap the Insights button.
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