How to Set Up Subscriptions on Shopify: A Step-by-Step Guide

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Are you looking for ways to increase customer loyalty and turn one-time visitors into recurring customers? Offering subscription services is a popular trend among ecommerce businesses, and Shopify makes it easy to set up. In this step-by-step guide, we’ll teach you everything you need to know about setting up subscriptions on your Shopify store. Let’s get started!

Understanding Shopify Subscriptions

What are Shopify Subscriptions?

Shopify subscriptions are a powerful tool that allow businesses to offer their customers the convenience of automatically receiving products at a set frequency. Whether it’s weekly, monthly, or even quarterly, subscriptions make it easy for customers to maintain a constant supply of their favorite products without having to worry about running out.

But Shopify subscriptions aren’t just convenient for customers. They’re also a smart business move. By offering subscriptions, businesses can create a steady stream of revenue that comes in regularly, which can help with forecasting and budgeting. Plus, subscriptions can help build customer loyalty, since customers who subscribe are more likely to stick around for the long haul.

Benefits of Offering Subscriptions on Your Store

There are many benefits to offering subscriptions on your Shopify store. Here are just a few:

  • Steady revenue: By offering subscriptions, you can create a predictable stream of revenue that comes in regularly. This can help with budgeting and forecasting, and can make it easier to plan for the future.
  • Increased customer loyalty: Customers who subscribe to your products are more likely to stick around for the long haul. This can help build customer loyalty and create a base of customers who are more likely to recommend your products to others.
  • Convenience: Subscriptions make it easy for customers to maintain a constant supply of their favorite products without having to worry about running out. This can be especially convenient for products that customers use regularly, such as skincare or cleaning products.
  • Flexibility: With subscriptions, customers can often choose the frequency of their deliveries, as well as the products they receive. This gives them more control over their purchases and can help create a more personalized shopping experience.
  • Discounts: Many businesses offer discounts to customers who subscribe to their products. This can be a great way to incentivize customers to subscribe and can help build customer loyalty.

Overall, Shopify subscriptions are a powerful tool that can help businesses create a steady stream of revenue, build customer loyalty, and provide a convenient and personalized shopping experience for their customers.

Preparing Your Shopify Store for Subscriptions

If you’re looking to boost your sales and revenue, offering subscriptions can be an effective strategy. With a subscription model, customers can sign up to receive your products on a regular basis, providing a more predictable revenue stream for your business. But before you can start offering subscriptions, you need to prepare your Shopify store accordingly.

Choosing the Right Subscription App

One of the first steps in setting up subscriptions on your Shopify store is choosing the right app to help you manage the process. Shopify offers numerous subscription apps to choose from, each with its own features and pricing structure. When choosing an app, consider your business needs and your customers’ preferences. Some popular subscription apps include ReCharge and Bold Subscription.

ReCharge is a popular app that offers a range of features, including subscription management, customer portal, and customizable subscription options. Bold Subscription is another great option, offering features such as flexible subscription options, customizable emails, and automatic account creation for customers.

Before making a decision, it’s a good idea to compare the features and pricing of different subscription apps to find the one that best fits your business needs.

Setting Up Subscription Products

Once you’ve chosen a subscription app, the next step is to set up your products accordingly. For each product you’d like to offer as a subscription, make sure to create a subscription variant with a recurring price and frequency. This will allow customers to choose the subscription option when they add the product to their cart.

It’s important to make sure that your subscription products are clearly labeled and easy to find on your website. Consider creating a separate category or page for subscription products to make it easier for customers to browse and purchase.

Creating Subscription Plans and Pricing

Next, you’ll need to create subscription plans with different pricing options and frequencies. Consider offering discounts for longer subscription periods to incentivize customers to commit to a longer-term subscription. For example, you could offer a 10% discount for a six-month subscription and a 20% discount for a one-year subscription.

When setting your pricing, make sure to consider your costs and profit margins. You don’t want to price your subscriptions too low and end up losing money on each sale. On the other hand, pricing too high could turn off potential customers and lead to lower sales.

It’s also important to communicate the value of your subscription products to customers. Highlight the benefits of subscribing, such as convenience, cost savings, and exclusive access to new products or promotions.

By following these steps and putting in the effort to create a compelling subscription offering, you can attract more customers and increase your revenue over time.

Customizing the Subscription Experience

Subscription-based business models are becoming increasingly popular, and for good reason. They provide a steady stream of revenue and allow businesses to build strong relationships with their customers. However, to truly succeed with a subscription-based model, it’s important to customize the subscription experience for your customers. Here are a few tips to get started:

Designing a User-Friendly Subscription Interface

One of the most important aspects of a successful subscription-based business is having a user-friendly subscription interface. This means making it easy for customers to locate and navigate your subscription options. Consider placing a prominent “Subscribe” button on your website, and ensure that your subscription options are clearly displayed. Additionally, make it easy for customers to manage their subscriptions, such as pausing or cancelling, by providing clear instructions.

Another way to improve the subscription experience is to offer multiple subscription options. For example, you could offer a monthly subscription, a yearly subscription, and a lifetime subscription. This gives customers the flexibility to choose the subscription that best fits their needs.

Personalizing Subscription Emails and Notifications

When a customer subscribes to your service, it’s important to send confirmation emails and notifications that reflect your brand’s voice and personality. This helps to build a strong relationship with your customers and creates a sense of trust. Consider including a personalized welcome message in your confirmation emails, and use a friendly tone throughout all of your communications.

In addition to confirmation emails, consider sending reminders before each billing cycle. This can help to increase retention rates and reduce churn. Make sure to include clear instructions on how to manage subscriptions in these emails, and provide a link to your subscription interface.

Offering Subscription Discounts and Promotions

One effective way to incentivize customers to subscribe is by offering special promotions and discounts exclusively for subscribers. For example, you could offer a discount on the first month of a subscription, or provide a free trial period. These promotions can help to increase sign-ups and keep customers engaged with your brand.

Make sure to promote your subscription service on social media and other channels. This can help to reach a wider audience and generate more interest in your service. Consider creating engaging content that highlights the benefits of subscribing, and use eye-catching graphics to grab customers’ attention.

By customizing the subscription experience for your customers, you can create a loyal customer base and build a successful subscription-based business. Keep these tips in mind as you develop your subscription service, and don’t be afraid to experiment and try new things!

Managing and Fulfilling Subscription Orders

Tracking and Organizing Subscription Orders

To efficiently manage your subscription service, make sure to have a clear order fulfillment process in place. Consider using Shopify’s built-in tracking and order management tools, or integrate with third-party solutions.

Handling Subscription Payments and Billing

Handling subscriptions payments can be complex, but Shopify makes it easy to automate recurring transactions. Make sure to have a clear billing and refund policy in place, and communicate it to customers upfront.

Streamlining Order Fulfillment and Shipping

To provide the best experience for your subscribers, make sure to fulfill orders quickly and efficiently. Consider offering free shipping to subscribers or streamlining your shipping process to minimize delivery times.


Setting up subscriptions on Shopify can be a powerful tool for growing your ecommerce business. By following these step-by-step instructions, you’ll be able to offer a seamless and user-friendly subscription service to your customers. Remember to always prioritize customer experience and retention, and monitor your subscription metrics regularly to optimize your service.

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