Marketing attribution for your e-commerce store
E-commerce marketers use ThoughtMetric to track marketing performance and make data driven decisions to scale revenue.
Trusted by 1,200+ Leading E-commerce Brands
Integrations
Built to empower e-commerce marketers
ThoughtMetric integrates with the largest e-commerce and marketing platforms so you can easily connect data, track ads, and analyze performance.
See all integrations →
Track the performance of all your marketing channels
We help e-commerce companies understand the performance of their marketing and how to make data driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance.
“ThoughtMetric offers the flexibility of DataStudio with none of the headaches and time investment”
See where your customers are REALLY coming from
Tired of relying on inflated numbers from Google and Facebook? Find out where your customers are really coming from with ThoughtMetric's data driven attribution modeling algorithms.
Optimize ad spend and increase ROI
Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.
“ThoughtMetric is absolutely essential to our Facebook Ads ROI”
Understand your customer’s journey
Improve how you reach your customers by understanding how customers arrive at your store from first touch to last.
Post-Purchase Attribution Surveys
Collect additional attribution data directly from your customers with our post purchase 'How did you hear about us?' surveys. The survey results are factored into the ThoughtMetric attribution model behind the scenes to increase data accuracy and fill in blind spots.
Testimonials
Join 1,200+ other e-commerce stores using ThoughtMetric
“Proper attribution to track where sales are coming from.”
“The platform's design simplifies tracking the performance of your e-commerce shop across multiple channels. It provides you with clear and actionable insights that you can use to optimize your return on advertising spend (ROAS).”
“We use ThoughtMetric for our weekly KPI's, and I find it is an excellent tool for "one version of the truth", which is often a challenge with e-commerce businesses.”
“Helps me analyze the data from all my stores. It collects all the conversion data and attributes it to the right traffic source channel.”
“ThoughtMetric is a great tool for me. I have tested multiple trackers and am confident that ThoughtMetric is a cost-effective and well-supported product.”
“Packs a good set of attribution insights for Ecommerce. Simple and intuitive to use. Easy to launch for our client portfolio.”
X
Hear how ThoughtMetric helped M.academy track marketing performance and scale revenue.
