E-Commerce Glossary
ThoughtMetric's glossary of the most important e-commerce terms
Marketing Metrics
Add To Cart (ATC)
The Add To Cart (ATC) metric represents the number of add to cart events.
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Average Order Value
The average amount of money spent per transaction in a store or website.
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Average Time on Site
The average duration visitors spend browsing a website during a session.
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Bounce Rate
The percentage of visitors who leave a website after viewing only one page.
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Cart abandonment rate
The percentage of online shoppers who add items to their cart but exit without completing the purchase.
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Churn Rate
The percentage of customers who stop using a company's product or service during a given time frame.
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Click through rate (CTR)
The percentage of people who click on a specific link out of the total users who view a page, email, or advertisement.
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Click-to-open rate (CTOR)
The percentage of recipients who open an email and click on a link within that email.
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Conversion Rate
The percentage of visitors to a store who place an order.
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Cost Of Goods (COGS)
The total cost of manufacturing or acquiring the products sold by a company during a specific period.
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Cost Per 1000 Impressions (CPM)
The cost an advertiser pays for one thousand views or impressions of an advertisement.
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Cost Per Acquisition (CPA)
The cost an advertiser pays to acquire a new customer, typically calculated by dividing the total campaign cost by the number of conversions.
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Cost Per Click (CPC)
The amount an advertiser pays each time a user clicks on their online advertisement.
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Cost Per Engagement (CPE)
The advertising cost allocated for each interaction or engagement with a targeted ad campaign, such as likes, shares, or comments.
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Cost per lead (CPL)
The cost an advertiser pays for each lead generated from a specific marketing campaign.
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Cost per purchase (CPP)
The amount an advertiser spends to acquire a single customer purchase through a specific marketing campaign.
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Customer Acquisition Cost (CAC)
The total cost associated with acquiring a new customer, including all marketing and sales expenses.
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Customer Lifetime Value (CLV)
The total revenue a business can expect from a single customer throughout their relationship with the company.
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Customer satisfaction score (CSAT)
A measure used to quantify the degree of satisfaction a customer has with a product, service, or experience.
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Email Open Rate
The percentage of recipients who open an email out of the total number of emails sent.
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Frequency
The average number of times a target audience sees an advertisement over a specific period.
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Hit
Any request made to the server for a file, including each individual image, script, and HTML file.
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Impression
An Impression is counted each time an advertisement is displayed on a user's screen, regardless of whether it is clicked or not.
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Marketing Efficiency Ratio (MER)
A metric that evaluates the effectiveness of a marketing campaign by comparing the revenue generated to the marketing spend.
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Monthly Recurring Revenue (MRR)
The predictable total revenue generated by a business from all the active subscriptions in a given month.
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Net promoter score (NPS)
Customer loyalty and satisfaction by asking customers how likely they are to recommend a company’s products or services
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Pageview
A pageview is recorded each time a user visits a webpage on a site.
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Profit Margin
The percentage of revenue that remains as profit after all expenses are deducted from total sales.
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Reach
The total number of unique individuals who see an advertisement or content
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Refund rate
The percentage of sales that are returned by customers and refunded by the business.
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Repeat customer rate
The percentage of customers who have made more than one purchase from a business within a given timeframe.
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Return On Ad Spend (ROAS)
The revenue generated for every dollar spent on advertising.
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Return on Investment (ROI)
Measures the profitability of an investment by comparing the net profit to the cost of the investment.
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Revenue
The total amount of money a business receives from its sales of goods or services, before any expenses are deducted.
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Session
A Session is a period of time a user is actively engaged with a website
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Shopping cart abandonment rate
The percentage of online shoppers who add items to their cart but exit without completing the purchase.
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Traffic
The number of visits, sessions, or pageviews received over a specific period.
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E-Commerce Terminology
A/B testing
Discover the power of A/B testing in e-commerce and learn how to optimize your online store for maximum conversions.
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Abandoned Cart
Discover the reasons behind abandoned carts in e-commerce and learn effective strategies to reduce them.
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Above The Fold
Discover the ins and outs of e-commerce with our comprehensive guide, "Above The Fold: E-Commerce Explained." From setting up your online store to optimizing your checkout process, this article covers everything you need to know to succeed in the world of online retail.
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ACH Payment
Learn everything you need to know about ACH payments and how they can benefit your e-commerce business.
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Ad Copy
Learn the ins and outs of e-commerce ad copy with our comprehensive guide.
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Ad Placement
Discover the ins and outs of ad placement in e-commerce with our comprehensive guide.
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Affiliate Marketing
Discover the ins and outs of affiliate marketing in the e-commerce industry with our comprehensive guide.
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Alt Text
Discover the ins and outs of e-commerce with our comprehensive guide.
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Anchor Text
If you're looking to start an online business, understanding e-commerce is crucial.
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Aspect Ratio
In this comprehensive guide, learn all about aspect ratio in e-commerce and how it affects your online store.
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Attribution
Discover the ins and outs of e-commerce attribution with our comprehensive guide.
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Attribution model
Learn about the different attribution models used in e-commerce and how they can help you better understand your customer's journey.
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Attribution Window
In this comprehensive article, we explore the attribution window in e-commerce and why it's crucial for businesses to understand it.
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Audiences
Discover the ins and outs of e-commerce with our comprehensive guide.
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Backlinks
Learn how backlinks can boost your e-commerce website's visibility and increase traffic.
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Bid Strategy
Learn how to optimize your e-commerce bid strategy with our comprehensive guide.
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Bottom of Funnel (BOFU)
Discover how Bottom of Funnel (BOFU) strategies can help boost your e-commerce sales.
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Breadcrumbs
Discover the power of breadcrumbs in e-commerce! Our comprehensive guide explains how breadcrumbs work and why they're essential for improving user experience and boosting sales.
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Brick & Mortar
Discover the ins and outs of e-commerce with our comprehensive guide, Brick & Mortar: E-Commerce Explained.
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Bundling
Discover the power of bundling in e-commerce with our comprehensive guide.
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Business To Business (B2B)
Discover the ins and outs of B2B e-commerce with our comprehensive guide.
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Business to consumer (B2C)
Discover the ins and outs of Business to Consumer (B2C) e-commerce with our comprehensive guide.
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Buy Now, Pay Later (BNPL)
Discover how Buy Now, Pay Later (BNPL) is revolutionizing the e-commerce industry with our comprehensive guide.
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Buy One, Get One (BOGO)
Discover the ins and outs of Buy One, Get One (BOGO) promotions in e-commerce with our comprehensive guide.
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Buyer Persona
Learn how to create effective buyer personas for your e-commerce business with our comprehensive guide.
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Call to Action (CTA)
Learn how to effectively use call-to-action (CTA) strategies in your e-commerce business with our comprehensive guide.
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Campaign Budget Optimization (CBO)
Discover how Campaign Budget Optimization (CBO) can revolutionize your e-commerce strategy.
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Canonical URL
Discover the ins and outs of e-commerce with our comprehensive guide on canonical URLs.
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Cash flow
Discover the ins and outs of cash flow in e-commerce with our comprehensive guide.
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Chargeback
Learn everything you need to know about chargebacks in e-commerce with our comprehensive guide.
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Cohort Analysis
Discover how cohort analysis can help you understand your e-commerce business better.
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Content management system (CMS)
Discover how a content management system (CMS) can revolutionize your e-commerce business.
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Content Marketing
Discover how content marketing can help boost your e-commerce business with our comprehensive guide.
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Conversion
Discover the ins and outs of e-commerce conversion with our comprehensive guide.
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Conversion Funnel
Discover the ins and outs of the e-commerce conversion funnel in this comprehensive guide.
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Conversion Rate Optimisation (CRO)
Learn how to increase your e-commerce conversion rates with Conversion Rate Optimisation (CRO).
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Cookie
Discover the ins and outs of e-commerce with our comprehensive guide on cookies.
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Creative
If you're looking to start an online business, understanding e-commerce is crucial.
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Cross-Selling
Discover the power of cross-selling in e-commerce with our comprehensive guide.
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Customer Journey
Discover the ins and outs of the customer journey in e-commerce with our comprehensive guide.
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Cyber Monday
Discover the ins and outs of Cyber Monday and how it impacts e-commerce.
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Cycle Time
Discover the ins and outs of cycle time in e-commerce with our comprehensive guide.
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DAM system
Discover how a Digital Asset Management (DAM) system can revolutionize your e-commerce strategy.
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Data-Driven Attribution
Discover how data-driven attribution can help your e-commerce business succeed.
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Direct Mail Marketing
Discover how direct mail marketing can boost your e-commerce business with our comprehensive guide.
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Direct To Consumer (DTC)
Discover the world of Direct to Consumer (DTC) e-commerce and learn how it's changing the way we shop.
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Discount code
Looking to start an e-commerce business? Our article "Discount code: E-Commerce Explained" breaks down the basics of online selling and provides valuable insights on how to use discount codes to boost sales.
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Domain Name System (DNS)
Discover how the Domain Name System (DNS) impacts e-commerce in this comprehensive guide.
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Drip Campaign
Discover how drip campaigns can help boost your e-commerce sales with this comprehensive guide.
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Dropshipping
Discover the ins and outs of dropshipping and how it can revolutionize your e-commerce business.
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Email Automation
Discover how email automation can revolutionize your e-commerce business.
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Favicon
Learn everything you need to know about favicons in e-commerce with our comprehensive guide.
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First Touch Attribution
Discover the power of first touch attribution in e-commerce with our comprehensive guide.
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Frequent Buyer Programs
Discover how frequent buyer programs work in the world of e-commerce with our comprehensive guide.
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Fulfillment
Discover the ins and outs of e-commerce fulfillment in this comprehensive guide.
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Fulfillment by Amazon (FBA)
Discover how Fulfillment by Amazon (FBA) can revolutionize your e-commerce business.
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Fulfillment by Merchant (FBM)
Discover the ins and outs of Fulfillment by Merchant (FBM) in e-commerce with our comprehensive guide.
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GCLID
Discover the ins and outs of e-commerce with our comprehensive guide.
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Gross Margin
Discover the ins and outs of gross margin in e-commerce with our comprehensive guide.
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Hashtag
Discover the ins and outs of e-commerce with our comprehensive guide.
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Heat Map
Discover the power of heat maps in understanding e-commerce trends and behaviors.
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Influencer Marketing
Learn how to effectively use influencer marketing to boost your e-commerce sales with our comprehensive guide.
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Key Performance Indicators (KPI)
Discover how Key Performance Indicators (KPIs) can help you measure the success of your e-commerce business.
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Keyword
Discover the ins and outs of e-commerce with our comprehensive guide.
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Landing Page
Learn how to create a successful e-commerce landing page that converts visitors into customers.
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Last Touch Attribution
Learn all about Last Touch Attribution and how it applies to e-commerce in this informative article.
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Lightning Deals
Discover the power of lightning deals in e-commerce with our comprehensive guide.
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Linear Attribution
Discover the power of linear attribution in e-commerce with our comprehensive guide.
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Lookback Window
Discover the ins and outs of e-commerce with our comprehensive guide, "Lookback Window: E-Commerce Explained." From setting up your online store to optimizing your sales strategy, this article covers everything you need to know to succeed in the world of online retail.
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Margin
Discover the ins and outs of e-commerce with our comprehensive guide to margins.
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Marketing Automation
Discover how marketing automation can revolutionize your e-commerce business with our comprehensive guide.
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Marketing Mix
Discover how to optimize your e-commerce marketing strategy with the marketing mix.
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Marketplaces
Discover the ins and outs of e-commerce marketplaces with our comprehensive guide.
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Merchant
If you're looking to start an online store or expand your existing business, understanding e-commerce is essential.
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Merchant Category Code (MCC)
If you're running an e-commerce business, understanding Merchant Category Codes (MCC) is crucial.
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Meta Tags
Discover the importance of meta tags in e-commerce and how they can help improve your website's visibility and search engine ranking.
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Net revenue retention
Discover the importance of net revenue retention in e-commerce and how it can help your business grow.
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One-click upsell
Discover the power of one-click upsell in e-commerce with our comprehensive guide.
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One-time offer
Discover the secrets of successful e-commerce with our comprehensive guide! From setting up your online store to driving traffic and boosting sales, this one-time offer will provide you with everything you need to know about e-commerce.
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Organic traffic
Learn how to drive organic traffic to your e-commerce website with our comprehensive guide.
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Page Rank
Learn about the importance of page rank in e-commerce and how it can impact your online business.
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Paid Search
Discover how paid search can boost your e-commerce business with our comprehensive guide.
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Payback period
Discover the ins and outs of e-commerce payback periods with our comprehensive guide.
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Pay Per Click (PPC)
Discover how Pay Per Click (PPC) advertising can help boost your e-commerce sales.
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PCI compliance
Learn all about PCI compliance and how it applies to e-commerce in this comprehensive guide.
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PII (Personally Identifiable Information)
Learn about the importance of protecting your Personally Identifiable Information (PII) when shopping online.
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Placements
Discover the ins and outs of e-commerce placements with our comprehensive guide.
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Point Of Sale (POS)
Discover the ins and outs of Point of Sale (POS) systems for e-commerce in this comprehensive guide.
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Position Based Attribution
Learn how position-based attribution can help your e-commerce business understand which marketing channels are driving the most sales.
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Product Bundling
Discover the power of product bundling in e-commerce with our comprehensive guide.
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Profit
Discover the ins and outs of e-commerce and how it can help you increase your profits.
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Profit And Loss (P/L)
Learn how to understand and manage your e-commerce business's profit and loss with our comprehensive guide.
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QR Code
Discover how QR codes are revolutionizing the world of e-commerce in this informative article.
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Referral
Discover the ins and outs of e-commerce with our comprehensive guide.
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Remarketing
Discover how remarketing can help boost your e-commerce sales in this comprehensive guide.
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Sales Tax
Learn everything you need to know about sales tax in e-commerce with our comprehensive guide.
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Search Engine Marketing (SEM)
Discover how Search Engine Marketing (SEM) can help boost your e-commerce business with this comprehensive guide.
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Search Engine Optimisation (SEO)
Learn how to boost your e-commerce website's visibility and drive more traffic with effective Search Engine Optimisation (SEO) strategies.
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SERP (Search engine results page)
Discover the ins and outs of SERP and how it impacts e-commerce in this comprehensive guide.
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Sitemap
Discover the ins and outs of e-commerce with our comprehensive guide to sitemaps.
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Social Media Marketing
Discover how social media marketing can help boost your e-commerce business with our comprehensive guide.
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Social Proof
Discover the power of social proof in e-commerce and how it can boost your sales.
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Stock Keeping Unit (SKU)
In this article, we explain everything you need to know about Stock Keeping Units (SKUs) in e-commerce.
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Target Market
If you're looking to start an e-commerce business, understanding your target market is crucial.
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Time Decay Attribution
Learn how time decay attribution can help your e-commerce business by accurately measuring the impact of your marketing efforts.
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Time on page
Discover the ins and outs of e-commerce with our comprehensive guide, "Time on Page: E-Commerce Explained." From setting up your online store to optimizing your sales funnel, this article covers everything you need to know to succeed in the world of online retail.
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Tracking Pixel
Discover how tracking pixels can help boost your e-commerce business with our comprehensive guide.
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Transactional Email
Learn how transactional email plays a crucial role in e-commerce and how it can help you enhance your customer experience.
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Universal Product Code (UPC)
Discover the ins and outs of Universal Product Code (UPC) and how it impacts e-commerce.
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Upselling
Discover the power of upselling in e-commerce with our comprehensive guide.
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URL
Discover the ins and outs of e-commerce with our comprehensive guide.
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User Generated Content
Discover the power of user-generated content in e-commerce with our comprehensive guide.
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UTM
If you're looking to understand the world of e-commerce, this article on UTM is a must-read! Learn about the different types of e-commerce, the benefits of using UTM codes, and how to effectively track your online marketing campaigns.
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VAT
In this comprehensive guide, we explain everything you need to know about VAT in e-commerce.
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Wholesale
Discover the ins and outs of wholesale e-commerce in this comprehensive guide.
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Wish lists
Discover the power of wish lists in e-commerce with our comprehensive guide.
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Word-of-Mouth Marketing
Discover the power of word-of-mouth marketing in the world of e-commerce. Our article explains how this strategy can help your online business grow and thrive.
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XML Sitemap
Discover how XML sitemaps can improve the visibility and search engine ranking of your e-commerce website.
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