How to Track Phone Call Leads in Google Analytics

7 minute read

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Are you looking for ways to track phone call leads on your website? Google Analytics makes it possible to monitor calls made from your website and gain valuable insights about your callers. In this article, we'll explore how to set up and use Google Analytics to track phone call leads, and examine the benefits this can offer your business.

Understanding Phone Call Leads and Google Analytics

Before we dive into the details, let's take a moment to understand what phone call leads are. A phone call lead is simply a call made to your business from a customer who found your website. In most cases, this can result in a sale or another form of conversion.

However, it's important to note that not all phone calls are created equal. Some calls may be from customers who are simply looking for information, while others may be from potential leads who are ready to make a purchase. By tracking phone call leads, you can gain valuable insights into the behavior and preferences of your customers, allowing you to tailor your marketing and sales strategies accordingly.

Google Analytics is a powerful tool that helps you track various aspects of your website's performance. By using phone call tracking, you can gain insights into a customer's journey from the moment they land on your website to the point when they call your business. This can help you identify which pages on your website are generating the most phone calls, which geographic areas are driving the most leads, and more.

Importance of Tracking Phone Call Leads

Tracking phone call leads is important as it allows you to gain a better understanding of your customers' behavior and preferences. This helps you create targeted marketing campaigns, improve your website's user experience, and ultimately grow your business.

Furthermore, tracking phone call leads provides you with a complete view of customer interactions. You can see which pages on your website lead to the most phone calls, which geographic areas generate the most leads, and more. This information can be used to optimize your website and marketing campaigns, and to improve your overall conversion rates.

Additionally, tracking phone call leads can help you identify areas where your sales team may need additional training or support. By analyzing call recordings and other data, you can identify common questions or objections that customers have, and develop strategies to address these issues.

How Google Analytics Works with Phone Call Tracking

Google Analytics can track phone call leads by associating a unique phone number with each of your website visitors. This number is then tracked as part of your website's analytics data, providing you with detailed reporting on phone call leads.

To carry out this tracking, you will need to integrate your call tracking solution with Google Analytics. This can be done through the use of specific tracking codes, APIs, and other methods. Once your call tracking is integrated with Google Analytics, you can view detailed reports on phone call leads, including call duration, call source, and more.

Overall, tracking phone call leads is an essential part of any comprehensive marketing and sales strategy. By using Google Analytics and other call tracking tools, you can gain valuable insights into your customers' behavior and preferences, and use this information to grow your business.

Setting Up Google Analytics for Phone Call Tracking

Creating a Google Analytics Account

The first step in tracking phone call leads with Google Analytics is to create an account. To do this, go to the Google Analytics website and sign up for a new account. Once you have signed up, you will be asked to set up a property for your website.

You will then be given a unique tracking ID that you will need to add to your website. This ID helps Google track user interactions on your website.

Installing Google Analytics on Your Website

Next, you need to install Google Analytics on your website. This can be done by adding the tracking code to your website's source code, typically in the header or footer section of your website.

Once installed, Google Analytics will begin monitoring user activity on your website, including phone call leads.

Configuring Goals for Phone Call Leads

Your next step is to set up goals within Google Analytics that will track phone call leads. To do this, go to the 'Admin' section of Google Analytics and select the 'Goals' option.

Here, you'll want to configure a custom goal for tracking phone call leads. This typically involves setting up a specific URL destination that visitors reach after completing an action on your website, such as making a phone call.

Integrating Call Tracking Solutions with Google Analytics

Popular Call Tracking Tools

There are a variety of call tracking solutions that integrate with Google Analytics. Here are a few of the most popular:

  • CallRail
  • RingCentral
  • Marchex
  • CallTrackingMetrics

Setting Up Call Tracking with Your Chosen Tool

Once you have chosen a call tracking tool, you will need to set it up and integrate it with your website. This typically involves configuring a tracking code provided by the tool and placing it on your website.

Once the tracking code is in place, your call tracking data will be synced with Google Analytics, allowing you to see data on phone call leads.

Linking Call Tracking Data to Google Analytics

Make sure that your call tracking data is linked to Google Analytics so that you can view it within the analytics dashboard. To do this, go to the 'Admin' section of Google Analytics and select the 'Linked Accounts' option. Here, you can link your call tracking solution to Google Analytics.

Analyzing Phone Call Lead Data in Google Analytics

Navigating to Phone Call Lead Reports

Once you have set up phone call tracking in Google Analytics, you can begin analyzing your data. To view your phone call lead reports, go to the 'Behavior' section of Google Analytics and select 'Site Content', then 'Landing Pages'. Here, you'll see metrics specific to phone call leads from users who landed on your pages.

Understanding Key Metrics for Phone Call Leads

There are several key metrics that you should pay attention to when analyzing phone call leads, including:

  • Number of phone calls received
  • Duration of phone calls
  • Source of the phone call
  • Location of the caller

Identifying Trends and Patterns in Phone Call Data

Use the data you collect to analyze call trends and patterns. This helps you identify opportunities for growth and ways to improve your marketing efforts.


Tracking phone call leads is an important part of your website's overall analytics strategy. By using Google Analytics and a call tracking solution, you can gain valuable insights into your customers' behavior and preferences, and ultimately grow your business. Follow the steps outlined in this article to get started with tracking phone call leads in Google Analytics today.

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